Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 10, 2010

But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

APRIL 6, 2011

Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. 8 Responses to Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions Carmen Hill says: April 6, 2011 at 8:35 am Hey Eric, thanks for the shout-out. Thanks for the comment!

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Digital B2B Marketing

MARCH 27, 2011

All it takes is one comment exposing selfish motive to undermine your best intentions. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. But don’t pressure employees to share.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 9, 2011

So do you consider what matters but is not measured? As digital marketers, we tend to measure the positives. Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates. Over the last 10 to 12 years, a number of online tactics have come and gone.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

OCTOBER 5, 2010

So what are the best ways to use Twitter for business? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. How-To Guides and Best Practices. be conversant, and retweet others among his best practices.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. March 2010. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Digital B2B Marketing

MARCH 24, 2011

If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. While social sign-on case studies in B2B are limited, initial results are impressive. Clearly connect information with its use. Offer a different way to register. Views expressed are my own.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. How to Use Social Media for B2B Marketing by Inc. Mistakes were made.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. July 1, 2010 to July 31, 2010. Featured Sources. Are you Being Discovered? Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. ” B2B Marketing Research and Statistics.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 14, 2011

What conceptual models are we basing our marketing assumptions and practices on, and what new models should we be thinking about? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. Was he prescient or just playing it safe?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

JANUARY 26, 2011

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. According to recent research , 9 out of 10 B2B buyers say that when they’re ready to buy, they’ll find you. How to optimize page Titles and improve click through rates by Web SEO Analytics. SEO Basics. by Search Engine Guide.

SEO 100

SEO Resources Tips Best Practices 100

seo.co

DECEMBER 8, 2020

This eBook is designed to give you an overview of current best practices by retracing the steps the industry has taken over the last several years, while looking ahead to predict the future trends of the industry. You’ll notice that this guide focuses heavily on SEO (search engine optimization) and essentially ignores paid advertising.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111