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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager. Technical background is important.

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Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Adobe Experience Cloud Blog

Take some time between sessions and be sure to walk around to check out the best of the best in each category. This type of insight and analytics helps you to benchmark your success. Applications like TrackMaven easily help you keep on top of this data so you can optimize your content. Modern Marketing b2b Consumer'