Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Metrics and Measurement have never been more important. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. If it worked once, it can work again.

Marketing Automation Services 105

Marketing Automation Services Work Management Lead Ranking Lead Scoring 105

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. What about results?

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Heinz Marketing

JANUARY 29, 2019

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights.

CMO 62

CMO Marketing Attribution Work Management Marketing Budget 62

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . Source: 2019 CMO Survey, Deloitte. Typically, CMOs use ROI and pipeline metrics to quantify marketing performance for the CEO and CFO.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Work Management Demand Generation Agencies 108

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Simply put, marketers need to reflect on not only what the return was but which program achieved the best return—and use this insight for future decisions. And how can you measure it?

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. What does ABM stand for in B2B Sales and Marketing? Read more on Top 5 Ways to Supercharge ABM with Intent Data. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Adobe Experience Cloud Blog

AUGUST 16, 2018

And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? These are the metrics that matter to the CMO and rest of the marketing team, and you’ll be expected to report on these metrics with each campaign you launch. What You Should Measure and Track.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Oktopost

SEPTEMBER 4, 2019

Choosing the best solutions in such a crowded field can be difficult. Measuring the efficacy and results of an online marketing campaign can be challenging. You need to organize the many moving parts of your marketing endeavors in a way that allows you to track, measure, and quantify outcomes. Best of all, it’s free!

Budget Programs 81

Budget Programs Research Software CMO 81

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. If not, take some time to create the measuring stick for your KPIs.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

LEADership

OCTOBER 7, 2014

Although Brenner is technically not a CMO currently, I think he is a perfect fit for this CMO Spotlight series. As B2B marketers, we chime the magical words of “customer-centricity” and “customer focus”. His response was, “ Marketing has a marketing problem. I agree 100%! These words are music to our ears. Focus on the goals”.

CMO 40

CMO Communities B2B Thought Leadership Business 40

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Are you a future-ready marketing leader?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

MARCH 19, 2018

Ads have no quantifiable value unless they deliver leads or sales you can measure. So before we can start to measure marketing ROI, we have to have the courage to stop doing things that don’t deliver real value. Stop advertising if you can’t measure click-throughs. Step 3: Measure the Results. Click To Tweet. Easy, right?

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Martech

JULY 22, 2021

On the flip side, advertisers using Place Exchange can also measure performance after the ad exposure, in the form of other actions taken by consumers on digital channels and in-store. Chasing customer-centricity with customer journey analytics solutions. Former Salesforce CMO Buscemi joins Clari Board. Why we care.

Resource Management 113

Resource Management Enterprise Management Marketing Management Ad Exchange 113

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. This will open up more ideas and doors for creativity and new practices”. B2B buying has always been a tricky proposition. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Leadspace

JANUARY 4, 2017

This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. Only 10% of the marketers out there are even doing this as common practice right now, and we should see a lot more adoption this year.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Read The Biggest Contributor to B2B Revenue. Do you know what CEOs want most from B2B marketers? Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Adobe Experience Cloud Blog

APRIL 25, 2017

And that’s pretty amazing but it a testament to the fact that change is now measured in seconds versus decades or years—we are living in a hyper-accelerated pace of change. It’s time to bring in our own data and learn from that data and change what we do and how we measure. CMO’s Prepare for the Future. Penny Wilson. “

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Engagio

NOVEMBER 13, 2017

With more and more companies thinking about moving to an account-based model, they’re demanding more tactical and practical advice for getting started and optimizing their existing ABM efforts. The State of ABM: Driving the Highest ROI of Any B2B Strategy. Top Takeaways : ABM is an impactful marketing strategy for B2B marketers.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 48

CMO Lead Ranking InsideView Top of Funnel 48

Strategic-IC

APRIL 6, 2022

How do you track, measure, and control something you can’t see? We’re just good B2B Marketers and ABMers. I can measure impressions, clicks, views, etc. Which makes it practically impossible to measure. [It But in recent years it’s become a hot topic for B2B marketers. Impossible, right? We’re not Superman.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Adobe Experience Cloud Blog

NOVEMBER 19, 2012

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. In a perfect world, it’s ideal to hire a full-time analyst for this job – the pace of your enterprise’s adoption of marketing analytics will be faster if you do. Create a Culture of Analytics. But how do you do it? Accountability.

CMO 48

CMO Allocation Ad Building Paid Search Agency 48

6sense

JULY 21, 2016

In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” At this year’s premier predictive intelligence summit, B2B ESP, the main message was that marketers have to break this cycle. Strangely enough, salmon was a major topic during B2B ESP, or more generally – fish.

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48

Heinz Marketing

MAY 14, 2019

And until recently the best practices around ABM have been found primarily in blog posts, a few white papers and keynote presentations at the right conference. Written by Chris Golec , Founder and CEO, Peter Isaacson , CMO, and Jessica Fewless , VP of ABM Strategy at Demandbase. There’s a lot of content about ABM out there.

Account Based Marketing 68

Account Based Marketing ABM DemandBase Budget Programs 68

LEADership

MARCH 4, 2014

As B2B marketers, we are continually challenged with being innovative, driving results, raising the bar for customer experience, revolutionizing lead generation, improving the bottom line, and so on…endless pressure! Let me introduce you to Jim Davis, CMO of SAS. Why did I choose to take a peek into this CMO’s mind?

B2B Marketing 40

B2B Marketing Lead Ranking CMO Planning 40

Seismic

MARCH 8, 2019

So even if you pick up just a handful of these habits, you will be on your way to becoming a more effective B2B marketer, as well as better prepared for future career success. Then determine how you will measure success. How can you best help your audience? If you could do your job more effectively, would you? Social engagement?

Planning 94

Planning Effectiveness Lead Ranking Lead Scoring 94

Marketing Insider Group

MAY 11, 2020

As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets. Content marketing drives measurable results and ROI over more traditional marketing tactics. That’s true for B2B ecommerce as well.

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Online Marketing Institute

JULY 20, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The So Whats The Big Deal?

Work Management 52

Work Management Training Marketing Management Class 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

FunnelEnvy

JANUARY 19, 2018

Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. What I really want, is a website that speaks to each customer and only shows the unique features, benefits and plans that’s best for them. Why Website Experimentation Isn’t Enough for B2B. How do we do that?”.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Looking back one year later, my top-ten list aged well and all are still highly relevant and critical for B2B marketing.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Heinz Marketing

MAY 2, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We spent eight years building out a lot of the processes, a lot of the best practices that we all are now living in. And so that was really the inspiration.

CMS Development 88

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 88