best-practice 
Tony Zambito
MARCH 24, 2010
Although it is written from the viewpoint of using ethnography for understanding consumer behavior, there is applicability to the transformation underway in B2B Marketing and Strategy. I also make this same point in an interview with Stephanie Tilton on her blog Savvy B2B Marketing. The Connection. .
Tony Zambito
JANUARY 3, 2016
While there may have been redundancy in previous surveys , this particular survey is devoted to understanding the best practices associated with buyer persona development. 80% of the respondents were from B2B organizations. Leaders should take care in over-emphasizing big-data analytics at the expense of qualitative research.
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