Biznology

APRIL 18, 2014

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. They all seemed to grasp the concept, but had difficulty putting it into practice. But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

SEPTEMBER 17, 2019

Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you. Personalized content recommendations make suggestions to a visitor about the best content they can check out next. In practice, it doesn’t even matter whether it’s B2C or B2B.

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Biznology

NOVEMBER 14, 2014

When applied to content marketing practices, storytelling can make the difference between content that’s quickly forgotten and content that is taken to heart and encourages action. You have to start with great content–really your best work. B2B companies can create emotional connections, too.

Storytelling 80

Storytelling Work Management Marketing Management B2B Sales 80

Biznology

DECEMBER 11, 2018

Salesforce Marketing Cloud now includes email marketing, mobile marketing, social media marketing, digital advertising and analytics–all powered by Einstein, Salesforce’s AI technology. Hester: What is your organization doing to help marketers learn how best to use technology? Skilling Up Marketers of Today and Tomorrow.

Work Management 112

Work Management Marketing Management Product Paid Search Agency 112

Biznology

FEBRUARY 23, 2017

This post is just for those who don’t want to geek out on it but just want some practical advice on how to increase relevance for their audiences. Keywords are the best clues to relevance. So they use a lot of trial and error to find the result that will give them the best answers they need with the least amount of effort.

Relevance 144

Relevance Keywords Terms and Conditions Search Marketing 144

Biznology

AUGUST 8, 2018

All the talk about agile marketing , analytics , and using “test and learn” methodologies to improve your marketing depends on data. You’re undoubtedly very familiar with any number of intimate details about your very best customers. Digital, at its core, is all about the numbers. What do you know about these folks?

Planning 123

Planning Psychographics Demographics Clickthrough 123