Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Engagio

FEBRUARY 6, 2020

Information, therefore, has become easily accessible to the B2B decision-makers who, in quest of better quality, on average, perform 12 searches online before they engage with the website. This is a significant shift in the B2B marketing space today as compared to the earlier days. Source: Statista). Source: Pinterest).

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. The economy (16%) and analytics (12%) trail considerably at second and third. LinkedIn is, of course, the top social media platform for B2B marketers. earns $78,475 per year.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Video in Business Benchmark Report Know where you stand, so you can stand out. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Content marketing is a hot topic in B2B marketing.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. I am not referring to performance analytics. This approach is extremely helpful when panning content for the B2B buyer journey. Michael Brito is a digital strategist and the Global Head of Analytics at Zeno Group.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. That one came up last week and led me to review my files on industry benchmarks. The UK Email Marketing Benchmark Report 2012 Finally, we have a study from Signup.to

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Why we care.

Marketing Report 94

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 94

DivvyHQ

OCTOBER 17, 2018

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. Zeroing in on 3 Critical B2B Content Marketing Management Trends. Let’s break ‘em down. #1:

Advertising Benchmark 74

Advertising Benchmark B2B Marketing Automation Services Content 74

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Only B2B

APRIL 10, 2024

Let’s delve into the complexities of converting B2B leads into MQLs. Common MQL Challenges in B2B sales funnel A B2B sales funnel refers to sequence of stages from top to bottom, guiding leads from awareness to conversion. Adapting to Change: The B2B landscape is constantly evolving.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

LeanData

FEBRUARY 9, 2021

Image: B2B News Network. In the ABM Leadership Alliance’s recent 2020 edition of its annual benchmark study , 71 percent of respondents responded that they have at least experimented with ABM with their GTM efforts. Tomorrow’s approach, today. So, the data suggests we’ve seen ABM processes move from theory into practice.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Top Rank Marketing

FEBRUARY 26, 2024

” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

BOP Design

NOVEMBER 10, 2021

B2B marketing metrics are critical components to the success of your organization. Read on to find out five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. B2B Website Traffic. Engagement Rate.

B2B Marketing 89

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 89

Kapost

JULY 5, 2016

What’s going on in the minds of B2B marketers? 88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. B2B marketers tell us they struggle with planning , even as far out as quarterly.

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Valasys

JUNE 25, 2019

B2B marketing these days is becoming increasingly data-driven. Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. This helps them achieve their business objectives & optimize their Return on Investment (ROI).

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Engagio

JULY 27, 2021

Predictive analytics is no secret, but its power continues to grow. Predictive analytics employs big data and machine learning to unearth ideal clients or customers. This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. And, in another round of a DemandScience benchmark report on intent data , more than 50% of B2B sales and marketing leaders from across the United States admit the biggest challenge with it is getting an accurate view of its ROI.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. SEO Trend Analysis. Organic search engine traffic. Percentage of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. Google Analytics.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Vidyard

JANUARY 24, 2017

In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months. The largest B2B clients host more than 10,000 videos with no signs of slowing down. 2017 Video in Business Benchmark Report. Get the Report. Get the Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Stats 50

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

PureB2B

APRIL 6, 2022

In B2B sales, actionable contact and prospecting information might be the most important piece of the “success” or “failure” puzzle. Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Intent data is used by over 40% of B2B sales leaders to enrich their CRM.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. The Google Search Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Aberdeen

OCTOBER 3, 2019

The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. Live Webinar: ABM Benchmarks for 2020. Bringing B2C Fundamentals to the B2B Industry.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Hubspot

AUGUST 2, 2020

Here, we'll get some perspective on sales analytics as a whole, a picture of the tactics to do it right, and some background on the best tools for it. Predictive sales analytics enable you to gauge the future success of and identify the most effective strategies for your sales efforts. Analyze your data and look for trends.

Budget Programs 97

Budget Programs Enterprise Management Analytics Work Management 97

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Vision Edge Marketing

MARCH 30, 2021

For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business. Like me they have been in B2B Marketing for most of their careers and served in many Marketing leadership roles. It did for me.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Vidyard

JUNE 28, 2018

If you’ve already seen the 2018 Video Benchmarks Report , you know that video creation is growing more competitive. They’re grappling with ever-dwindling attention spans in increasingly creative ways, such as with advanced analytics. From the benchmarks, you can see how other marketers are performing. ” Indeed.

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89