Deloitte CMO Survey: Analytics Holding Marketers Back?
The Point
DECEMBER 12, 2017
B2B Marketers, particularly those focused on the SMB market, would be wise not to ignore traditional channels in their rush to digital. Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Photo by Helloquence on Unsplash.
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