Sales Engine

MARCH 31, 2016

In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. It’s the only way to effectively monitor and nurture each lead through the complex B2B buying journey.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Sales Engine

SEPTEMBER 13, 2017

Savvy B2B marketers are recognizing the limits of today’s email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Budget Demand Generation Demand 120

Sales Engine

OCTOBER 1, 2015

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. Have they just started looking for a solution or are they down to vendor selection? Increased web traffic.

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

Sales Engine

MARCH 24, 2016

However, most B2B companies haven’t been able to supply enough leads through their inbound efforts to make sales quotas and hit revenue growth targets. Successful B2B marketers are combining inbound approaches with outbound methods to build long-term relationships with prospects. Use whatever works for you and helps you make money.

B2B Sales 149

B2B Sales B2B Inbound Marketing Cold Calling 149

Sales Engine

JANUARY 12, 2016

I’m a big fan of analytics,” he says, discussing the recent recruitment of his department’s first analytics expert, tasked to dig into the numbers and track what is working and what isn’t. That’s why our data analytics people are so important.” Sreenivasan also warns content marketers not to reinvent forms of communication.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

JANUARY 12, 2016

I’m a big fan of analytics,” he says, discussing the recent recruitment of his department’s first analytics expert, tasked to dig into the numbers and track what is working and what isn’t. That’s why our data analytics people are so important.” Sreenivasan also warns content marketers not to reinvent forms of communication.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

MARCH 17, 2016

I’m sure I don’t have to tell you that today’s B2B sales cycle has changed, mostly because people are shopping for solutions on their own through the internet, and they don’t think they need to talk to salespeople. With the right analytical tools, you should be able to quantify every investment in content marketing.

Budget Programs 168

Budget Programs Content Marketing Brand Identity Branding 168