Lattice

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Combining Storytelling and Science to Create Real Revenue

Lattice

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

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From 50 to 5,000 to 5 Million!

Lattice

B2B companies have been doing Account-Based Marketing (ABM) for years. Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. After you’ve done that, they highlight several pieces of the martech stack that you can put into place: Marketing automation. Real-time web personalization.

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Making the Case for Predictive Marketing and Sales

Lattice

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.

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From 50 to 5,000 to 5 Million!

Lattice

B2B companies have been doing Account-Based Marketing (ABM) for years. Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. After you’ve done that, they highlight several pieces of the martech stack that you can put into place: Marketing automation. Real-time web personalization.

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Successful Companies Create Successful Customers

Lattice

For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business.

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In the Land of AI, Context is King

Lattice

The same has been happening in the B2B world. As a pioneer in AI solutions for B2B marketing and sales, Lattice has always believed that its not only important to get the predictions right, but to provide the right context around those predictions so that sales and marketing can take action.

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The Next Generation Platform for Account-Based Everything is Here!

Lattice

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. in minutes. THEME TWO: Real-time Actionability. What good is a score if you can’t put it to work?