Digital B2B Marketing

JULY 7, 2011

B2B buying is complex because the products are complex. Evaluating B2B solutions is hard, and the final decision is not made with absolute knowledge it is the right decision. In B2B, buyers are incredibly knowledgeable, but they simply cannot be certain. I work with B2B clients on media and integrated marketing programs.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many website visits? How many purchases?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

DECEMBER 13, 2011

What are B2B marketers biggest measurement challenges? How do they effectively communicate results within the organization? What are the trends they are looking towards in 2012? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

Digital B2B Marketing

OCTOBER 4, 2012

Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation. Image Credit: Dreamhouse 1 by ex_magician on Flickr.

Marketing Management 100

Marketing Management Planning Sales Qualified Leads B2B Marketing 100

Digital B2B Marketing

JUNE 11, 2014

But since most B2B marketers measure view-through results in an ad management platform using cookies that cannot be read by the rest of marketing technology stack, the same activity can be independently attributed to two or three different marketing activities. This introduces two major issues: Double counting results.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

JULY 26, 2011

I’m analytical. I started my career in analytical disciplines. When I put on a media planning and buying hat, this and my analytical side drive planning. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 14, 2011

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I write about and share content about B2B marketing, online advertising, content marketing and social media. I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

SEPTEMBER 27, 2011

” Most B2B marketers are still fixated on capturing registration data, and no wonder. For B2B marketers, this environment requires a renewed focus on three elements and one major change. I am a digital and B2B marketer with a background in online media and analytics. So your sales consultant can contact me?

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 13, 2011

If so, what other implications does this have for marketing overall and B2B marketing in particular? I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake. Filed under: In Theory , Mobile.

Television marketing 100

Television marketing Mobile Marketing Buzz Lead Ranking 100

Digital B2B Marketing

JUNE 9, 2011

Your marketing analytics or financial analysis group even tracks the exact value of your customer, and it is a metric you should cherish. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Twitter 100

Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

MAY 27, 2011

Many B2B marketers are catching on slowly, distracted by low mobile usage on corporate websites or a limited understanding of how mobile marketing and mobile accessibility contributes to goals. For B2B marketing, mobile isn’t just another channel in the mix. I work with B2B clients on media and integrated marketing programs.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

AUGUST 25, 2011

If you are a B2B marketer, your email should already be designed with mobile users as one of your primary audiences. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Let me know in the comments below or on Twitter.

Mobile Marketing 100

Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

OCTOBER 6, 2011

In addition, some B2B publishers are considering selling data about content consumption on their properties. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Appending Data. About Eric Wittlake.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

JUNE 2, 2011

Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

JUNE 23, 2011

If B2B marketing isn’t dead, it is changing very quickly. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JUNE 28, 2011

For B2B marketers, this might be an industry analyst, a named prospect or someone with a specific job function. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Targeted Engagement. About Eric Wittlake.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

OCTOBER 11, 2011

In B2B and many consumer markets, content is now the norm and potential customers assume you will provide it. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Content marketing was not the norm. About Eric Wittlake.

Marketing Automation Services 100

Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

JULY 6, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Share your opinion in the comments below or with me on Twitter.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

SEPTEMBER 14, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Automation 100

Automation Content Curation Twitter 100

Digital B2B Marketing

JUNE 16, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Share your perspective in the comments below or with me on Twitter.

Webcast 100

Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Digital B2B Marketing

JULY 21, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Comment below or share your reaction with me on Twitter.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

JULY 14, 2011

In today’s B2B marketing, the way thought leadership marketing is used is an oxymoron. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Thought leadership is pushing boundaries. About Eric Wittlake.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Today, B2B marketers use content to meet the information needs of their audiences. B2B buyers are well educated adults. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake. Filed under:

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

AUGUST 16, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Discuss your view below or with me on Twitter. About Eric Wittlake.

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

OCTOBER 13, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs at Babcock & Jenkins. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Service 100

Service Training Twitter B2B Marketing 100

Digital B2B Marketing

JUNE 1, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: Rants , Social Media.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

JUNE 7, 2011

However, despite multiple links to Digital B2B Marketing in various Paper.li I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. In addition, if Paper.li editions, I receive more mentions on Twitter from Paper.li than Paper.li-referred

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

SEPTEMBER 1, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Share your answers in the comments below or with me on Twitter.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

AUGUST 23, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Share your view below or with me on Twitter. About Eric Wittlake.

Social Media 100

Social Media Buy Media Segmentation 100

Digital B2B Marketing

AUGUST 11, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Share your feedback below or with me on Twitter.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

MARCH 25, 2011

Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] #b2b #leadgen | 20 hours ago Get Fast, Get Smart, Get Social. Based in Portland, Oregon, by day, I run the media group at Babcock & Jenkins. Views expressed are my own.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JUNE 30, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Naturally, it is organic. About Eric Wittlake.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

FEBRUARY 23, 2012

Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. In Google Analytics, go Traffic Sources > Sources > Referrals and select “t.co” from the list of sources. You will get a report of visits from each t.co-shortened

Linkedin 100

Linkedin Twitter Stats Marketing Analytics Tools 100

Digital B2B Marketing

JULY 28, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Share your thoughts in the comments below or with me on Twitter.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JUNE 29, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Share your opinion in the comments below or with me on Twitter.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 7, 2013

Or at least that’s the approach of these B2B marketers. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Here are a dozen of the B2B marketing accounts I identified using Twitter favorites as a spam tactic to increase followers. Big data analytics company. Apparently, then its different. It’s simple.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 19, 2013

But it isn’t ready yet for today’s B2B marketer. Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100