Cintell
MARCH 14, 2016
Our buying patterns tell so much about us that these companies can extrapolate our future with cohort groups, analytics, and analysis. The same type of information is available in the B2B world about the companies we engage with.
Cintell
MARCH 20, 2015
In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason. A persona is a delivery vehicle aimed at the intuitive mind, and custom-built to drive around the rational and analytical filters. It’s best not to fill such a vehicle with stale-dated insights. “.
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