B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. That we can learn something about B2B from IBM is useful but not surprising.

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B2B Memes

DECEMBER 3, 2011

I’ll keep doing what I’ve done all along on this blog: covering with an analytical eye the intersection of new media with B2B publishing and communications. .” Although I haven’t achieved enlightenment by simply writing blog posts for 30 consecutive days, I think the advice applies.

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B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?). The silence is understandable. How much do you write about other people or companies?

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B2B Memes

JUNE 7, 2012

The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. What spurred me on was a column by Meghan Daum in this morning’s Los Angeles Times.

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B2B Memes

APRIL 5, 2011

The last is Aaron Bady’s deeply analytical post on zunguzungu. Once we shift our analytical lens from the domain of rhetoric to the domain of practice, the complexity of the distinction between aggregation and original reporting becomes even more tangled.&#. Bady does not argue that there aren’t distinctions worth making.

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B2B Memes

JULY 14, 2010

Using Web analytics from a test period to automatically choose between two headlines, as we’re told the Huffington Post does for its stories , can make sense—if both versions are true to the content. Computed content is a set of data; communication is the expression of an attitude toward, or perspective on, those data.

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