Anything Goes Marketing
DECEMBER 12, 2006
If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Examining and understanding web analytics is key to this. As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. I'm new to Web Analytics, Where do I start?
Anything Goes Marketing
MAY 12, 2007
Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa. How can we further optimize our practices to increase the amount of leads we generate?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anything Goes Marketing
FEBRUARY 25, 2007
Once you ask the question, ask some more questions like the following (geared to B2B): Is it someone in your marketing database that you already know? in B2B it could be engineering, accounting etc. Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. What type of industry are they in? nightmares?
Anything Goes Marketing
MAY 26, 2007
Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Typically you would probably only request the basic information for someone to receive your newsletter (name, email, company for B2B). Do you have an email newsletter? If you have tried this already, please let me know.
Anything Goes Marketing
MARCH 18, 2007
Check out the Top 7 Landing Page Strategies on the Google Analytics blog. In the B2B world having a form that asks very specific questions related to your product can qualify someone out who really doesn't care to fill out all of these questions. I found #4 interesting: "Using qualifying copy".
Expert insights. Personalized for you.
100 
Let's personalize your content