ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. Expertise: Demand marketing data and analytics. Experience: Scott has been with ANNUITAS for almost six years. See Lauren’s posts.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

OCTOBER 5, 2023

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. There is a limit, however. Users can only create up to 10,000 unified profiles before having to pay Data Cloud fees.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

MARCH 1, 2023

The post Searching for a Chief Growth Officer for Your Business?

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Because B2B marketers are notoriously slow to react to the changes in consumer behavior, the opportunity to get in on the ground floor remains for many channels.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. – Adobe will be a gateway (for Marketo) to B2C; Marketo will be a gateway (for Adobe) to B2B. B2B is not a dying opportunity, but there is definitely an opportunity to engage Marketo more in the B2C arena — with Adobe opening doors.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MARCH 24, 2015

There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down. In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” Lack of Knowledge & Expertise. Image courtesy of Canva.com.

Forrester 100

Forrester CMO Marketing Report ROI 100

ANNUITAS

JUNE 25, 2015

Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 55.7 We never really graduate or stop learning, especially in B2B marketing.

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

ANNUITAS

NOVEMBER 20, 2014

In my work with many large enterprise B2B organizations, I find this is the case more often than not. Lack of Analytics. However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.

Demand Generation 100

Demand Generation Data Hygiene Marketing & Strategy Demand 100

ANNUITAS

JULY 17, 2014

In my work with many large enterprise B2B organizations, I find this is the case more often than not. Lack of Analytics. However, even organizations that do have control over their data often lack the analytics necessary to determine the best approach to sell effectively to their customers.

Paid Search Agency 100

Paid Search Agency Companies Demand Generation Data Hygiene 100

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Marketers Are Still Struggling With Measurement & Analytics. Increase Leads Generated: 65%. Increase in Sales: 63%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Slacking off on Your Analytics: The last way to destroy your marketing automation comes long after your program is up and running. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

DECEMBER 9, 2014

A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study. Make metrics matter with a live class or online course on marketing analytics that tie into your KPIs. We can do much better than 2.8%

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ANNUITAS

MARCH 5, 2015

The job of a B2B Marketer is hard and continues to get harder when trying to keep up with today’s sophisticated buyer while obtaining and maintaining the skills needed to do our jobs effectively. The ANNUITAS B2B Enterprise Demand Generation Study showed that 55.7

Demand Generation Agencies 100

Demand Generation Agencies Planning Webinar Metrics Demand Generation 100

ANNUITAS

FEBRUARY 18, 2014

Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients. The need for both B2B marketing and sales people to acquire new skills is staggering, yet year in and year out, little investment is made. 5. Lack of Skills.

Process 100

Process B2B Thought Leadership Thought Leadership Demand Generation 100

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

AUGUST 20, 2015

Demand generation : Marketing automation, CRM, HTML, analytics tools, content management applications, email marketing, mobile and interactive marketing applications, business intelligence/data applications and webinar applications. The 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS reported that only 2.8%

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

MARCH 13, 2014

has brought technology front and center for B2B marketing, creating a new breed of marketer. You absolutely need to understand how to set up your measurement and analytics for the entire Demand Process using the technology you have at hand (CRM, MAP, Web Analytics, etc.) The rise of digital marketing and Buyer 2.0

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

MARCH 20, 2014

Marketing analytics affects your perceptions about what your audience is doing @chiefmartec #marketingopssummit. ” – said no B2B salesperson ever #marketing #marketingopssummit. Agree with @SherylPattek – B2B/B2C not merging. B2B buying has evolved but still VERY different. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

MARCH 4, 2014

This has not slowed the marketing technology tide, as Marketing Automation Solutions (MAS) was simply one of the most visible waves of serious technology investment, following on the heels of CRM, Web Analytics and Email Marketing technology. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

SEPTEMBER 10, 2015

According to the 2015 B2B Benchmarks, Budgets and Trends by CMI and MarketingProfs, we are becoming less effective in our content marketing efforts. You’ve worked hard to develop it based on research, analytics, testing and more data than you care to admit. Don’t stray from the strategy! Stick with the plan.

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

JULY 24, 2014

In our forthcoming survey focused on B2B Enterprise Marketing, most organizations state there is a strategy for the development of their content and will be spending more on content creation than last year, with 61.3% Possibly the biggest challenge in an evolving B2B marketing environment, but the one that is the hardest to get right.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

MAY 6, 2014

analytics, social, content marketing) as part of a strong Demand Generation Strategy. Blog B2B Marketing Demand Generation Demand Generation Strategy onboarding skills gap talent management' We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. Analytics is a big subject at the moment as there is so much focus on delivering a return on the marketing dollar. Q: Which courses are in high demand? A : Most of the courses are in high demand.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

SEPTEMBER 3, 2020

COVID-19 is changing how B2B buyers and sellers interact. This lack of orchestration also has a significant impact on customer data and analytics. Savvy sales leaders are learning how to adapt to the next normal,” notes McKinsey.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

MAY 24, 2011

In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). We would like to thank Jon for taking the time to speak with us about marketing automation, RPM and B2B Marketing. It was built by marketers, for marketers.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JUNE 6, 2023

When implementing this new approach, what is the impact on analytics and KPIs? Our analytical goal subsequently becomes fine-tuning these interactions at every stage of the customer journey to really optimize a long-term, sustainable, and ultimately profitable customer value, to maximize our Lift to CLV.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

ANNUITAS

AUGUST 6, 2015

Take a look at last year’s B2B Enterprise Demand Generation Study by ANNUITAS to get a general idea about what KPIs and areas to focus on. In order to change, you need to first know whether you need to make a change or not. That requires benchmarking yourself both internally against past efforts and externally against industry peers.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

OCTOBER 26, 2020

According to a recent survey conducted by our team at ANNUITAS, 72% of B2B business leaders feel CMOs are measuring against the wrong goals, likely because they aren’t thinking like Chief Growth Officers. For example: Account Based [Demand Marketing], Account Based [Sales Plan], Account Based [Analytics], etc.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

ANNUITAS

MAY 10, 2023

This approach represents both a new organizational model and a new operational approach to go-to-market for B2B go-to-market teams – one that we believe could make-or-break your 2023 and beyond. highly aligned to specific stages and teams in the end-to-end customer journey and b.) not fully integrated and orchestrated.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

ANNUITAS

MARCH 28, 2023

B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%,” predicts Gartner. Research overwhelmingly supports this approach. “B2B Moreover, the CGO must extend this notion to the entire lifecycle. 5.

Lead Ranking 130

Lead Ranking Marketing Analytics Tools Demand Act-On 130

ANNUITAS

FEBRUARY 16, 2011

This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. Jonathan in his role as Vice President and Service Director of SiriusDecisions is no stranger those of us in B2B marketing. JB: Two words: data quality.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Lead Ranking 100

ANNUITAS

MARCH 3, 2015

Enterprise B2B Marketers focus on a multitude of areas to successfully drive pipeline and revenue. Key areas of focus include building a Demand Generation Strategy, content development, effective use of core technology like marketing automation to enable programs, to use of analytics and continual optimization of the entire process.

Demand Generation 100

Demand Generation Training Marketing & Strategy Demand 100