ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Slacking off on Your Analytics: The last way to destroy your marketing automation comes long after your program is up and running. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Vidyard

MAY 18, 2017

There are lots of different ways in which video can help you drive more inbound traffic to your website. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing. Well, that’s exactly what you can do with video analytics.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

MLT Creative

SEPTEMBER 22, 2011

You could be satisfied with focusing on your "ToFu" or "Top of the Funnel," generating as much traffic to your website as possible by creating (everybody sing along with me) tons of remarkable content. After all, the more traffic you pull, the more leads you generate; the more leads you generate, the more customers you convert.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

B2B Digital Marketer

SEPTEMBER 29, 2020

13:40 – The importance of information and analytics. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. So also when we develop a strategy, it’s about like going through all the analytics, of course.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Adobe Experience Cloud Blog

JUNE 24, 2009

  Gone are the days of relying on your website and SEO alone to drive traffic to yo ur site. The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads. Social media was mentioned a lot during the show.   Why?     5.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Hubspot

NOVEMBER 16, 2012

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.". Analytics as a Core Skill.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50