Lattice

NOVEMBER 24, 2015

According to SiriusDecisions, it will “feature a crowd-sourced and independently verified directory of b-to-b sales, marketing and product vendors that will include technology integrations and partners.” The New Go-To Resource for Tech: SiriusDecisions announced its latest product offering, the Marketplace.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Leadspace

NOVEMBER 5, 2015

Specificity Over Scale: The Future of B-to-B Sales, Marketing and Product Technology. A lot of what predictive analytics vendors are offering today revolves around this concept so this opening keynote session be a strong opener to the 2-day event. Analytics: Proficiency and Application in B-to-B Sales, Marketing and Product.

B to B 48

B to B B2B Marketing Account Based Marketing B2B 48

Seismic

MARCH 29, 2019

What: This year the SiriusDecisions Summit theme is “Together: Achieving High Performance by Aligning the B-to-B Revenue Engine.”There What : Demand Metric offers a 6-video module training course covering sales enablement best practices, sales and marketing analytics, content for the buying process, and much more. When: Anytime.

Training 53

Training B to B Gartner Work Management 53

ViewPoint

OCTOBER 6, 2015

ABM is only a black box if by ABM you mean deploying technology and analytics without knowing why or how they’re being used to reach goals. Every company can benefit from the use of analytics to make data-driven decisions about who and how to engage. That’s just part of being a smart marketer today.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Biznology

JULY 2, 2018

Use analytics to build a profile of your best customers, and use that model to find lookalikes. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. And if you have any that I’ve missed, please chime in. Model your most profitable customers. Find a data company that also offers modeling services.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Vidyard

MAY 18, 2017

Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing. Well, that’s exactly what you can do with video analytics.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Paul Gillin

OCTOBER 7, 2010

CRM is hard to do well because A) everyone who interacts with the customer must be committed to documenting every touch point; and B) the company must have the analytical chops to know what to do with the data it collects. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Engagio

MAY 14, 2019

In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. Through data sources, platforms, machine learning, and advanced analytics, Cloudera was able to generate valuable ABM-focused data.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

MLT Creative

SEPTEMBER 22, 2011

You need to perform real-time A/B tests on landing pages, you need a smarter website that can recognize your repeat visitors, and you need more robust analytics to pull it all together. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

B2B Digital Marketer

SEPTEMBER 29, 2020

13:40 – The importance of information and analytics. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. So also when we develop a strategy, it’s about like going through all the analytics, of course.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Webbiquity

JUNE 17, 2014

The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes. How should b2b marketers adjust their strategies to keep up with this evolution? What types of messages matter most to today’s buyers?

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Biznology

MAY 28, 2015

They built a business case, established a partnership with their IT counterparts, and created a roadmap for the systems needed for data access and analytics. It may be “predictive analytics,” “CRM,” “Big Data,” or a zillion other buzzwords. Everything old is new again.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Buzz Marketing for Technology

NOVEMBER 17, 2011

Q: Getting to the behavioral drivers of consumer choice is obviously a major demand from brands, and one of the promises of text analytics is to deliver the “affect” of the emotion behind the text. A: Our consumer play (individual) is to be announced after our B to B play but your thinking is right.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Biznology

AUGUST 6, 2015

Software and analytics can’t tell you the what and the why. “You can have all kinds of customer data, and still not understand how to communicate persuasively with customers and prospects,” notes Howard J. Sewell , president of Spear Marketing Group. We need to respect and harness what the data tells us, but also put it in its place.”.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

MLT Creative

DECEMBER 9, 2010

TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Biznology

NOVEMBER 1, 2017

Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence (AI) isn’t some shiny object that solves all problems.

Marketing 120

Marketing B to B Email Marketing Newsletter 120

Adobe Experience Cloud Blog

JUNE 24, 2009

The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.       Tags: Demand Generation B2B Marketing Demand generation landing pages lead management lead scoring marketing automation web analytics.     5.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Hubspot

NOVEMBER 16, 2012

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.". Analytics as a Core Skill.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Bound360

DECEMBER 4, 2017

James Carbary: Welcome back to the B to B Growth Show. The biggest thing for us was something that could implement with our current analytics, web analytics program, our current marketing automation system, and that would allow us to integrate without any IT involvement. LISTEN TO EPISODE. Transcript. How are you?

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Start by looking in your analytics program to identify the top phrases prospects are using to find you. Again, you can download the Top 10 B-to-B Marketing Fast Fixes slides here.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Convince & Convert

MARCH 8, 2012

I’m B-to-B. Especially when you talk B-to-B companies, there is quite a long way to an actual sale, of course, so that makes it even less relevant. ” You are going to be blown away when you understand just how good these guys are at social. I make ball bearings. I can’t do social media.”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Paul Gillin

APRIL 27, 2012

Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. IBM built a sales force automation system based on SugarCRM, Websphere and Lotus Connections to enable collaboration and streamline visibility into the sales cycle.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Heinz Marketing

DECEMBER 24, 2018

Every week we are featuring some of the best and brightest minds in sales and marketing, especially in B to B. In marketing, the data is so, so important, but back in 1995, especially in B to B, not something that was thought of a lot. That’s fantastic. You can find all those episodes on salespiplineradio.com.

Marketing AI 67

Marketing AI Top of Funnel B to B Enterprise Management 67

Paul Gillin

OCTOBER 11, 2012

It generates longer links, but they’re compatible with Google Analytics. URL shortening services like Bit.ly and JotURL make it easy to shorten links and then track the number of clicks they generate. LinkedIn processes these short links just like regular URLs. You can also use Google URL Builder. prior to posting them. Be Provocative.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

KoMarketing Associates

OCTOBER 2, 2018

The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . Why This Report is Significant. Understanding how the C-suite aligns strategy to growth objectives helps B2B marketers align tactics to target key audiences. Why This Report is Significant.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

B2B Digital Marketer

MARCH 18, 2021

Um, because I, I think for me, when I look at, you know, the journey of where, you know, you’ve come to where you are getting into this whole, you know, um, algorithm analytics, um, you have a book that you’re currently working on right now may already be on out, depending on when you listen to this. Let me learn.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

B2B Digital Marketer

SEPTEMBER 8, 2020

Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. Or just let me say, you know, digital B to B marketing? Lee Judge (25:33): So what is a question that a B to B digital marketer needs to be asking themselves right now?

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

B2B Digital Marketer

APRIL 29, 2021

So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? Um, and even, I think if you were 14 one, they actually tell you like predictive analytics, right.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. Defining ROI. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Adobe Experience Cloud Blog

OCTOBER 7, 2011

The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance. Our exclusive gift to all attendees went down a treat, it was perfect for the day – The Definitive Guide to Marketing Metrics and Marketing Analytics. If you’re not talking sales and marketing alignment – you should be!

Advertising Agencies 48

Advertising Agencies Planning Buying Cycle Lead Nurturing 48

B2B Marketing Zone Posts

JANUARY 4, 2011

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. Mapping the Tech Buyer’s Journey - B-to-B Labs , June 29, 2010. . - B2B Marketing Online , September 20, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Nudge.ai

JUNE 21, 2018

Really took marketing as part of that journey sort of from an arts and craft discipline in the late ’90s, early 2000s to the marketing automation driven, NQL funnel, analytics, data, process discipline that it is today. You want to run B to B sales? ” John Barrows: I love it man. The human was wrong.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40