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AI Tools Turn Analytics Data into Actionable Information

Vision Edge Marketing

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. Entry Level AI Marketing Tools.

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Email automation tools for the savvy marketer

Martech

Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. Rather than helping marketers send more email, the role of email automation is to send the right email to the right person. As a marketing team, you need tools to help. Workflow automation.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. What is Instagram automation? Automation undoubtedly helps you boost your follower count.

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Marketing Automation for B2B: Building Effective Strategies

Act-On

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. But as with any tool, it’s only as good as the strategies behind it, right? That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers.

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Top 10 Marketing Tools to Step Up Your Game

Webbiquity

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Top 10 marketing tools in 2023: Mailchimp.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Performance analytics.