LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years.

Marketing Automation Services 100

Marketing Automation Services netFactor LEADSExplorer Work Management 100

WebMarketCentral

DECEMBER 8, 2008

lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. It's also fully integrated with Salesforce.com. This is the first of two posts that will look at how to improve conversion rates to get more value from each click.

LEADSExplorer 20

LEADSExplorer LeadGenesys Leadlander OpenTracker 20

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40