behavior Analytics Automation Privacy Protection Relevance 
Litmus
FEBRUARY 3, 2022
The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. If you are a Litmus user, Litmus Email Analytics will show you the ins and out of your specific email client market share at any given time.
Navigate the Channel
JANUARY 3, 2024
Group your subscribers based on demographics, psychographics/behavior and preferences. Personalize and Be Relevant Sending generic, one-size-fits-all emails is a surefire way to disengage your audience. To combat this mistake, address subscribers by their first name and tailor your content to their interests and behaviors.
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Salesforce Marketing Cloud
FEBRUARY 2, 2022
Marketers are so close to entering a golden age of data analytics and optimization. Real-time behavioral engagement for mobile apps. The latest Marketing Cloud release mobile enhancements allow users to easily orchestrate customer journeys using customer behavior from mobile push notifications and in-app engagement.
Valasys
AUGUST 29, 2023
AI-based account segmentation in ABM introduces the concept of using advanced artificial intelligence and machine learning algorithms to automate and optimize the process of identifying high-potential accounts. This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases.
Martech
OCTOBER 18, 2021
I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Privacy laws in Europe and in some U.S. Here’s another tester. A bill for a federal Safe Data Act was filed in the U.S. Senate in July.
Navigate the Channel
SEPTEMBER 15, 2023
Marketers will increasingly rely on AI to optimize their campaigns, automate routine tasks, and enhance customer experiences. AI, on the other hand, harnesses the power of data analytics to understand individual consumer behavior and preferences. This is where AI shines as a productivity booster.
Adobe Experience Cloud Blog
APRIL 20, 2020
The power of AI also extends to learning site users’ online behaviors, tracking a customer journey across multiple touchpoints and recording all the data in one place, using it to create hyper-relevant buyer personas, and also help with lead scoring them. . Think of applying automated UX experiments and A/B testing.
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