SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Inbound and Content Marketing Best Practices.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. ABM/ABX marketing platforms driven by AI have proven to be great assets for B2B marketers.

Marketing AI 48

Marketing AI Account Based Marketing ABM Ethics 48

DemandBase

MAY 14, 2019

The theme of this year’s show was “TOGETHER,” underscoring the importance of having the same goals, data and analytics across an organization. In the spirit of this theme of togetherness, we decided to do a #SwagSwap to not only share some great conference swag, but also share ABM best practices and tips.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. In our always-on, buy anything anywhere world, customers want their buying experiences to be personalized, dynamic and convenient, and B2B buyers are no different.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Valasys

AUGUST 9, 2023

Welcome to the dawn of AI-Driven Account-Based Marketing, where the fusion of artificial intelligence and strategic precision propels your campaigns into uncharted realms of success through automating Account-Based Marketing using AI. Gone are the days of casting wide nets, hoping your message finds its mark.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Directive Agency

FEBRUARY 4, 2022

Marketing Operations also usually owns the reporting and analytical function within marketing. On that same note about data, you’ll want to understand some of the best practices around data, such as normalization and standardization, duplicate prevention and merging, data enrichment, and so on.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Aberdeen

JANUARY 22, 2019

A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers. Their flagship product is the Company Surge Analytics offering, which identifies when a company’s target prospects are conducting active research on topics related to that company’s services or products.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Orchestration?

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Analytics packages do this all the time to measure website performance. Here’s an example of Loopfuse Marketing Automation.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is!

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

JUNE 20, 2023

As a CEO, I’m often asked about what I see coming on the horizon, and right now I see two sea changes washing ashore — one will transform the world; the other B2B. Since most of you reading this are in B2B, I’ll start with that one. Marketing automation had been a huge step forward for the industry. It was huge.

DemandBase 62

DemandBase Account Based Marketing Aggregators ABM 62

Engagio

NOVEMBER 13, 2017

With more and more companies thinking about moving to an account-based model, they’re demanding more tactical and practical advice for getting started and optimizing their existing ABM efforts. The State of ABM: Driving the Highest ROI of Any B2B Strategy. Top Takeaways : ABM is an impactful marketing strategy for B2B marketers.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

Content4Demand

NOVEMBER 13, 2018

Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to help B2B marketers do their jobs better. This positions marketers to narrow down the solutions within the category where they will best fit their needs. Can it be done without automation? “If

Enterprise Management 54

Enterprise Management Work Management Marketing Management Marketing Automation Services 54

ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. You can view the Marketing Automation Summit in its entirety at anytime. What is marketing automation?

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Adobe Experience Cloud Blog

JANUARY 23, 2017

Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. The problem?

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Heinz Marketing

AUGUST 30, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You wrote the book Social Selling Mastery , and have created a lot of what had become sort of best practices, and quite frankly table stakes for modern digital sellers.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Golden Spiral

NOVEMBER 8, 2018

Myth or best practice? 01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix. The Human Factor.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. You can’t put the cart before the horse.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

The ABM Agency

MARCH 26, 2021

The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized. Analytics Platforms.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Full Circle Insights

FEBRUARY 28, 2021

At B2B companies, CRM data is widely regarded as the most credible revenue record, so when marketing teams integrate their data into the CRM, it improves perceptions of marketing’s reports, not only with sales colleagues but in the C-suite too. Build vs Buy Marketing Analytics. Turbo Charge Your Analytics In Salesforce.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Leveraging Data Analytics Tools D. Let’s look into the advantages of Account Based Marketing for B2B SaaS companies. Reading Time: 14 minutes What is Account Based Marketing? Continuous Learning and Improvement B.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Engagio

DECEMBER 4, 2023

Elliott’s aim is to set a high standard and contribute towards a world where B2B sales truly create value. Emily’s top skills include her problem solving and analytical skills. He shares practical content, such as sales plays, on his personal website www.personal-prospecting.com.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

DealSignal

MARCH 29, 2018

Every basketball team relies on five principal individuals to be the best in their respective roles and also build chemistry to seamlessly run plays and execute on a game plan. Analytics , at Point Guard, looking for the fastest and most efficient way to convert, and distributing the ball to the most productive and consistent scorers.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

chiefmartech

APRIL 7, 2017

Brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. Last year, Demandbase and Wakefield Research found that 80% of B2B marketers believed AI would “revolutionize” marketing by 2020.

Enterprise Management 63

Enterprise Management Advertising Agencies Paid Search Agency Multi-Channel 63

DealSignal

MARCH 30, 2018

Every basketball team relies on five principal individuals to be the best in their respective roles and also build chemistry to seamlessly run plays and execute on a game plan. When you have your CRM and automation systems in place and some ability to manage them, the rest of the players will all be more efficient and effective.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets? ABM Success Metrics.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 26, 2020

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. Broader integration initiatives can drive even more efficiencies, enabling automation and more marketing innovation via the use of technology.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JANUARY 28, 2021

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. Build vs Buy Marketing Analytics. Additional Resources.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

JULY 8, 2022

Funnel Metrics from Full Circle Insights provides full visibility into the marketing and sales funnel, and B2B marketers who use it are able to align their activities more closely with sales around CRM data and significantly improve process efficiency. Funnel metrics can also help B2B marketers who use an account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Sales Management Marketing Attribution Lead Ranking 52

Full Circle Insights

NOVEMBER 24, 2020

With a shortened timeframe, analytics are essential to demonstrate the impact of the work. The timeframe around measurement is usually constrained by the sales cycle, which can be longer than the length of the work sprint especially in the B2B world. Build vs Buy Marketing Analytics. Turbo Charge Your Analytics In Salesforce.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

AUGUST 21, 2020

To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to track volume, velocity and conversion rates. Build vs Buy Marketing Analytics. Turbo Charge Your Analytics In Salesforce.

Marketing Attribution 59

Marketing Attribution Lead Ranking Sales Management Multi-Touch Attribution 59

Full Circle Insights

JUNE 16, 2020

B2B marketers: are you doing more digital campaigns lately? Build vs Buy Marketing Analytics. Turbo Charge Your Analytics In Salesforce. State of B2B Full-Funnel Measurement. Full Circle University SEO Series: Click-to-Close Analytics for Digital Marketing. We’re All Re-planning our B2B Marketing Budgets Now.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98