Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. Audience targeting was very cost effective, driving lower cost per page view and a highly engaged audience.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

AUGUST 25, 2011

If you are a B2B marketer, your email should already be designed with mobile users as one of your primary audiences. When mobile is the first screen, content will be designed for the mobile audience first. What else are you looking to add to your desktop site, and what benefit will that provide to your niche desktop audience?

Mobile Marketing 100

Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

DECEMBER 22, 2011

Flooded with content, audiences will turn to recognized sources. As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. Marketing Analytics 12. Content Marketing 1.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

Flooded with content, audiences will turn to recognized sources. As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. Marketing Analytics 12. Content Marketing 1.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

JUNE 30, 2011

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. It creates noise and saps time, money and energy from your audience.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Today, B2B marketers use content to meet the information needs of their audiences. As a marketer, your role is to lay out the potential paths and start your audience down a path that will engage them. Don’t worry about filtering off an audience this is really engaged in the content. B2B buyers are well educated adults.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

JUNE 23, 2011

Your audience is driving, be ready in their channel of choice. Your content was designed to benefit your audience and position your company favorably. If it is not easy to get information from you, your audience will get it from someone else. Develop Your Own Audience. Your audience is far more valuable than you realize.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

SEPTEMBER 13, 2011

Today, marketers need to lead audiences all the way to the conclusion , quickly and convincingly. Share your view in the comments below or with me on Twitter ( @wittlake ). Share your view in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics.

Television marketing 100

Television marketing Mobile Marketing Buzz Lead Ranking 100

Digital B2B Marketing

AUGUST 30, 2011

Like a woozle, your brand lives in the hearts and minds of your audience and affects behavior. The perception your audience has of your company is the reality of your brand. The experience your prospect has at each touchpoint is critical, these experiences shape and reshape your audience’s perception. About Eric Wittlake.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JULY 21, 2011

You believe your audience won’t share content. Comment below or share your reaction with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. On twitter, a common guideline is only one out of every eight tweets should be your own information. I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

JUNE 2, 2011

This content is valuable to a far broader audience than even early stage buying cycle content. Noting the launch of Twitter lists today isn’t helpful. The tools and research they offer are applicable to their marketing audience, even if they are not looking for a solution. Isn’t that what content needs to do for you?

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

MARCH 25, 2011

Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Marketers using content curation to build an audience and develop their brand today need to overcome two new challenges. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JUNE 29, 2011

Principle #2 – Move to an audience impression currency. Consider this: Most magazines and newspapers do not sell on an audience impression basis. 100 GRPs against a narrow target audience in print or TV also delivers significant reach to additional audiences. Share your opinion in the comments below or with me on Twitter.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

AUGUST 28, 2012

Analytically Inclined Marketing is a data-driven discipline. If you are naturally inclined to help, you will see new ways to help the audience and, in doing so, help your organization to stand out in their minds. Please share your list in the comments below or with me on Twitter ( @wittlake ). Photo Credit: The Wizard.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

MAY 28, 2015

Most marketing organizations move at the pace of refrigerated molasses, while the audiences we are trying to reach are moving along like a rushing river. Today we are using data to segment our audiences and develop ever more sophisticated and granular programs. We need to be more relevant to our audience.

B2B Marketing 100

B2B Marketing Planning DemandBase B2B 100

Digital B2B Marketing

JULY 28, 2011

For TV, the input might be GRPs by target audience and DMA. The hub and spoke social media model, with an owned media property at the center, can capture granular audience data from the hub isn’t more broadly available in social media. Share your thoughts in the comments below or with me on Twitter. About Eric Wittlake.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

MAY 27, 2011

Is your marketing ready for an always-on audience, or are you still waiting for someone to sign on? I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

FEBRUARY 5, 2013

Yes, market and audience research can be incredibly valuable. Research rarely studies an audience exhibiting a single consistent behavior. Instead, multiple distinct audiences are generally assessed together. As such, the average isn’t actually a reasonable expectation for any individual member of the audience.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. In fact, they question if Twitter is more of a broadcast medium than a social medium. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Twitter creates brand new social connections.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The limited audience you have developed, and often mistreated, is gold. Reaching the Audience Email. Don’t believe me?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

JUNE 21, 2011

LinkedIn share counts combine Twitter and LinkedIn sharing into a single aggregate share number. If you have ever added your Twitter and LinkedIn share stats to get a total sharing number, you have double counted. With the exception of my posting to LinkedIn, every one of the listed shares is followed by “via twitter&#.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

DECEMBER 19, 2013

Through our connections to every major exchange, we evaluate billions of impressions across millions of sites every day to find the exact audience and inventory you need at a fraction of the cost you would otherwise pay.” You need to give the program time to run and build frequency and recognition with the audience.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

APRIL 24, 2012

The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience. However, it can quickly spiral out of control for two reasons: You begin serving other content providers instead of your audience. Let me know in the comments below or on Twitter ( @wittlake ).

Social Media 100

Social Media Media Content RSS 100

Digital B2B Marketing

SEPTEMBER 6, 2011

The media surrounds your audience. Share your practices in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Plans are carefully laid.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

MARCH 15, 2011

So what are marketers doing today that lacks respect and upsets their audience ? Perception is reality, and the perception is that online behavioral advertising companies collect and use personal information without regard for the wishes of the audience. Share your comments below or send them to me on twitter at @wittlake.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 27, 2011

“Likes&# and “follows&# build an audience, but marketers want more. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MAY 9, 2012

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. Your Audience is Mobile Business professionals live by their smartphones today. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

APRIL 7, 2011

Favor large format and intrusive units that capture low quality, accidental, clicks and upset your audience. You now have a campaign created for the minority that respond (by definition not a cross section of your target audience) and not optimized for its purpose : creating or changing brand perception. Views expressed are my own.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 4, 2011

The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. However, 21.6% doesn’t tell the whole story.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 4, 2011

Ziff is openly disrespecting its audience. The audience it claims to serve, and without an audience, Ziff doesn’t have a business. Misleading Audience Expectations. Ziff is promising the audience, with carefully constructed marketing language, something they will not deliver. Disregard for Permission.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

APRIL 4, 2011

Find me on twitter ( @wittlake ) for marketing conversation and the occasional weekend gardening comment and photo. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 24, 2011

For marketers that embrace putting the audience first, the solution is easy. For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. Marketers have some marketing to do, they need to change our behavior, starting by changing our perception.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 25, 2011

When compared to vertical trade sites, LinkedIn can eliminate the vendor, marketing and sales traffic that represents a sizable portion of many audiences. A business mindset with a moment to spare is an unusual situation , and is an advantage for advertisers looking to engage, not just reach, audiences. Uncluttered Ad Space.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

MARCH 1, 2011

The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. Also, content downloads and interactions are a good indication that you are reaching an audience that is interested in your category and what you are offering. Is it obscured by other ads?

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

JULY 19, 2011

Here are some of the characteristics of this “dialogue&# marketing has created with automation: Most of the audience response is a click and inferred consumption. A conversation is naturally audience-focused. The most common platform I see is Twitter. Share your view in the comments below or with me on Twitter.

Automation 100

Automation Conversion Forrester Marketing Automation Services 100

Digital B2B Marketing

JULY 12, 2011

As Neal Schaffer points out in his post Four Things Triberr Reminded Me About Twitter , Triberr is a tool. Is your community, measured on size and engagement, turning to hot topics that draw a participatory audience instead of serving your niche? Share your story or reaction in the comments below or with me on Twitter.

Blogger 100

Blogger Traffic Twitter Social Media 100