Marketing Insider Group

MAY 4, 2020

Research by CMI found that 68 percent of tech content marketers struggled with creating content that appeals to multiple roles and audiences. Analytics and reporting. If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service.

Enterprise Management 344

Enterprise Management Paid Search Agency Work Management Traffic 344

Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. Businesses can successfully rank for valuable keywords by putting together the best answers to their audience’s questions.

Traffic 294

Traffic Cost Per Click Organization Lead Scoring 294

Parse.ly

AUGUST 12, 2020

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Marketing Insider Group

AUGUST 20, 2020

They do this by innovating content, not inventing it, and doing research on keywords and audience pain points. At the top was ‘increase traffic to site.’ Traffic generates demos and trials. Content that is of a high quality, uses SEO best practices, and is interesting wins traffic. Those become sales.

Paid Search Agency 277

Paid Search Agency Traffic Content Marketing Companies 277

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Consider Advertising.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

SEMrush

AUGUST 1, 2021

Where does your competitors’ traffic come from? How successful are they in engaging the target audience? In Semrush’s Traffic Analytics you’ll find estimates of competitors’ traffic channels, geographic distribution, visitor behavior and more. Are they affected by the main marketing trends?

Traffic 116

Traffic Marketing Websites Distribution Analytics 116

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor. Audience development is not about volume alone.

Multi-Channel 112

Multi-Channel Ad Exchange Work Management Acquisitions 112

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. Produce an “ultimate guide” of informative content addressing your target audience’s common questions.

Paid Content 62

Paid Content PPC Traffic SEO 62

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. This means you can plan your week or even month ahead, ensuring you’re always active when your audience is online. Performance analytics. Traffic analytics.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Lead Forensics

DECEMBER 8, 2023

What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Its features encompass: Audience insights: Dive deep into who your users are. Traffic sources and campaign tracking: Know where your traffic originates and how your campaigns perform.

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These can be as short as 20 seconds, but generate a lot of traffic to your web page.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Contently

AUGUST 2, 2021

Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

RebelMouse

SEPTEMBER 8, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Facebook Instant Article Traffic Has Declined in Recent Months. Increase in Non-FBIA Traffic Not Consistent Across Regions.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) engage with their audience, optimize campaigns, and make data-driven decisions. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. The answer: AI, baby.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Marketing Insider Group

FEBRUARY 18, 2020

What sort of content should you create to engage your target audience, encourage social media sharing, and ultimately sell more tickets? Research your competitors’ content, online discussions, and your own content analytics to get a better idea of the topics that resonate most with your audience. Ask Your Audience.

Best Practices 273

Best Practices Content Social Media Planning 273

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Is the audience large enough to justify creating the page? Research related terms Always ensure that the term you are targeting is the same your audience is using to find content. Before removing any pages, work with your analytics or marketing team to identify the business impact of removing a page.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Marketing Insider Group

MARCH 11, 2024

You need to determine why a target audience isn’t making the contact you need. They punish brands who fail to produce content that’s actually valuable and relevant to their target audiences. Is it something your audiences want to or need to know? Nearly 60% of all website traffic currently comes from people using mobile devices.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 262

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 262

Zoominfo

OCTOBER 5, 2021

This is the place where all your marketing efforts culminate, so it’s understandable that inbound web traffic is like a pile of gold for marketing teams. The good news is that digital marketing tools are making it possible to shine a light on this previously unknown area of your website traffic.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. The best part? Content interest. Explorations.

Marketing Analytics Tools 102

Marketing Analytics Tools Segmentation Analytics Google 102

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Choose a category.

Analytics 131

Analytics Viral Marketing Work Management Demographics 131

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Biznology

OCTOBER 17, 2018

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. How does social media activity affect website traffic? But only if you’re reading it regularly. The Basics.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy. But creating viral content is not merely an exercise in luck.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. The best way to measure how well your site performs for Google Search traffic and Discover is through Google Search Console.

Google 96

Google Keywords FAQ Custom Publishing 96