ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Surveys and audience research are essential to gauge your followers’ needs.

Social Networks 186

Social Networks Business Work Management Social Media 186

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Choose a category.

Analytics 131

Analytics Viral Marketing Work Management Demographics 131

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

seo.co

OCTOBER 4, 2022

Depending on your target audience , TikTok is a great marketing channel. Who is the Target Audience of TikTok? If you are targeting a younger audience, TikTok is the perfect marketing channel. Reaching international audiences without spending money on translations or subtitles. Why Did TikTok Become So Popular?

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Martech

MARCH 18, 2024

These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

Budget Programs 102

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 102

Scoop.it

OCTOBER 13, 2022

Content is one of the best ways to connect with your target audience and build relationships. So how do you access the proper information to personalize your content curation strategy for each customer? The answer lies in social media analytics. What Are Social Media Analytics? But not all content is created equal.

Curation 85

Curation Social Media Analytics Personalization 85

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy. But creating viral content is not merely an exercise in luck.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Make updating your site part of your routine to keep clients engaged and informed. Image credit: Olya Kobruseva on Pexels. Build an Opt-in Email List.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Refine Google Analytics. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Navigate the Channel

NOVEMBER 21, 2023

Your team is posting relevant, timely information and your community is engaged. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program. Paid social media expands your audience beyond current followers.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. But you’re only doing yourself and your audience a disservice if you keep yourself small and hidden away. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

seo.co

OCTOBER 6, 2021

Most of your online marketing efforts (other than conversion optimization) will focus on exploiting external platforms like search engines, advertising opportunities, and social media sites to funnel traffic to your site or landing page. Headlines, Lead-Ins, and Audience Targeting. Appealing to your audience.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. There are additional tools that snapshot this information if GA seems a bit confusing. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Stevens & Tate

FEBRUARY 16, 2024

Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. This increased online presence directly contributes to more traffic to your website or social media profiles, potentially leading to higher engagement rates and conversions.

Social Media 94

Social Media SEO Optimization Media 94

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Social media can drive considerable traffic to your blog. Facebook’s diverse user base can cater to a broader audience, making it suitable for various types of blogs.

Social Media 65

Social Media Media Blogger Demographics 65

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. You’re aiming to engage, inform, and ultimately, convert. You’re not just looking to catch someone’s eye.

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. What is social media analytics?

Social Media 100

Social Media Analytics Media Work Management 100

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What does our audience want to see? How should we engage our audience? What tactics are our competitors using on Facebook? Let's cover them below.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

SocialPilot

APRIL 15, 2024

These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. The results of the analytics could be surprising as well as interesting. Here again, social media analytics could be vital. On Facebook, you can add ‘fan of the week’ app to your fan page.

Social Media 82

Social Media Media Lead Scoring Lead Ranking 82

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. This post will find various tactics to get more B2B traffic and generate leads across multiple platforms.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Navigate the Channel

JANUARY 29, 2024

With the ever-increasing number of platforms and users, it has become a goldmine for businesses looking to expand their reach and connect with their audience. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Audience behavior has changed a lot in terms of how they’re consuming things, but not necessarily in terms of what is valuable to them.

B2B Thought Leadership 111

B2B Thought Leadership Conversion B2B Thought Leadership 111

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

QuanticMind

JANUARY 10, 2020

Not only do the various platforms provide additional channels for acquiring new customers and obtaining additional revenue from existing ones, but the often granular targeting options available make social media marketing ideal for discovering the unique niche that comprises your highest-converting audience. Choosing the Correct Network(s).

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

Biznology

JULY 10, 2015

These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80