Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience? How Do You Create Lookalike Audiences?

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Outreach

MAY 24, 2021

In partnership with marketing, you can clearly define your company’s target audience, identify their unique challenges, and align your value propositions to them. Here are some tips to help you identify your audience and tailor sales emails accordingly. Define your target audience.

Marketing Analytics Tools 98

Marketing Analytics Tools Demographics Hubspot High Quality Lead 98

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. What is social media analytics?

Social Media 100

Social Media Analytics Media Work Management 100

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. What else can predictive analytics do?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What does our audience want to see? How should we engage our audience? What tactics are our competitors using on Facebook? Let's cover them below.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Make updating your site part of your routine to keep clients engaged and informed. Image credit: Olya Kobruseva on Pexels. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Webbiquity

MARCH 31, 2022

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

FMG Suite

JANUARY 26, 2022

Create a Facebook page. Move your most important information “ above the fold.”. Learn more about using Google Analytics to track your SEO progression. . Use a tool to keep your information up to date on Local Business Listings. Use “ multi-channel marketing ” to reach a wider audience. SOCIAL MEDIA. ACCESSIBILITY.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Marketing Insider Group

APRIL 22, 2021

In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2021. Sumo is a free tool for capturing email addresses and collecting lead information. Google Analytics.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

SmartBrief - Marketing

MARCH 7, 2024

Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Despite the growing popularity of social media platforms like TikTok, these marketers believe most dark social activity takes place on mainstay apps like Facebook and Instagram. Ask your audience.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. The analytics are crucial for providing insight into the value of your production. What does it mean when your audience spends more time on your articles engaging with the piece?

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Parse.ly

FEBRUARY 18, 2022

Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. You have poor audience loyalty. How to drive stronger audience connections. You’re not receiving enough content engagement.

Analytics 52

Analytics Content Marketing Allocation Content 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Impressions.

Facebook 78

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 78

Content Marketing Institute

OCTOBER 15, 2017

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. While everyone knows metrics like views and impressions can inform performance, they might not tell the full story.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 98

Social Media Features Media Curation 98

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 100

ROI Facebook Paid Search Agency Social Networks 100

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. freemium, subscription-based, pay-as-you-go) to find what works best for your target audience and maximizes revenue.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SalesGrape

NOVEMBER 3, 2023

One key advantage of social media lead generation is its ability to reach a vast audience. This immense user base provides businesses with an unprecedented opportunity to connect with their target audience and capture valuable leads. It is crucial to identify which platforms align best with your target audience and industry niche.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech Advisor

NOVEMBER 14, 2019

How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? It all revolves around serving meaningful and relevant experiences to the right audience across their entire journey. This piece by.

Analytics 50

Analytics Marketing AI Multi-Touch Attribution Multi-Channel 50

Sprout Social

NOVEMBER 18, 2020

Essentially, you’re trying to convey a lot of information in a few seconds. But when you do it well, you see higher engagement and build a better rapport with your audience. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach.

Social Media 108

Social Media Paid Content Video Marketing Tips 108

The Marketing Blender

DECEMBER 13, 2022

Resources. . Or maybe you want to focus on building relationships with existing customers or reaching new audiences. The most popular platforms right now are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Analytics . Our Services. . See Our Work. . Who We Are. . Contact Us. . More engagement?

Social Media 97

Social Media Social Marketing Planning Media 97