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The 10 Best Webinar and Webcasting Tools

Webbiquity

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Livestorm. Total reviews: 316.

Webcast 363
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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

Marketo 66
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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. There are additional tools that snapshot this information if GA seems a bit confusing. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution.

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Cool B2B Marketing Tools for Marketo Users

Oktopost

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Why we like it: One platform for Facebook, Instagram, LinkedIn and display ads.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). To this end, video analytics are essential.

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Facebook’s Algorithm: 3 Must-Know Changes

Adobe Experience Cloud Blog

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Sure, many will never convert because of a disconnect in the audience, offer, or timing. To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. That’s life. Store Visit Conversions.