KoMarketing Associates

MARCH 5, 2019

Define Your Audience. Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. Even though this is a time-consuming process, it will help you stay organized for the next step –identify where your audience is and how to reach them. Final Thoughts.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JANUARY 8, 2019

Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Both of these are usually collected via a SaaS platform, whether it’s Google Analytics, MailChimp, or an SEO tool suite like ahrefs. Internal Data. External Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Better Understand Your Audience. What does your audience like? What doesn’t your audience like?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JULY 31, 2018

Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis. Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases.

SEO 166

SEO B2B Marketing B2B Paid Search Agency 166

KoMarketing Associates

APRIL 2, 2019

Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now. And if you want your brand to earn respect from your audience, provide value upfront. Quora’s High-Intent Audience and Context. But what’s valuable?

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

MARCH 5, 2015

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

APRIL 7, 2015

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. Analyze Your Audience.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. See a photo that did really well?

Search Engine Marketing 120

Search Engine Marketing Search Marketing Social Media Keywords 120

KoMarketing Associates

MARCH 30, 2017

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. In order to do this, you must create and distribute content that appeals to your existing audience.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 13, 2018

If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Require an email address or contact information for big pieces of content, like ebooks and white papers. Part of this is making it more exclusive.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

SEPTEMBER 14, 2015

By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. In today’s digital world, creating emotional connection with your target audience is key and vulnerability is the only path to trust. I agree @RussThoman.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

JANUARY 26, 2017

Session : Mastering Web Analytics to Drive Business Growth. With a number of manufacturers in the KoMarketing family, the Discover audience is in for a treat. You’ll learn how to identify content gaps, utilize data to make more informed decisions and hear how experts create promotion strategies that actually work.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

MARCH 5, 2013

Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.) Photos courtesy of Tumblr , Google AdWords , and Optimizely.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent). Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

OCTOBER 18, 2016

Content marketing efforts should always be geared towards a specific audience. There was once a time when writers had to use notepads to collect and share their information. The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. Google Analytics.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

DECEMBER 30, 2013

Four Reasons Why Facebook Power Editor Is an Essential Tool. 10 of the Best B2B Facebook Pages. Casie Gillette led the charge, presenting to audiences in San Jose , San Francisco , New York , Raleigh, and, most recently, Dallas. Information is being created and exchanged at an ever increasing rate. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 5, 2016

Content teams are not just responsible for helping marketing do that, but they are also in the business of establishing, growing, and engaging an audience for marketing to access. Your audience is telling you what is relevant to them, and you have to find a way to connect that to your brand in a topical, engaging, remarkable way.

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

FEBRUARY 25, 2020

All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses. But, are you still just using the “all visitors” segment, solely because that’s the default audience a platform gives you? Here you may find further information and a list of the requirements.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

DECEMBER 21, 2017

Many of our clients are in niche spaces, which means a very targeted audience. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. Let’s get to it. The State of Paid Social 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

AUGUST 14, 2014

To assist with this process and give our content strategy a solid foundation to be built upon, we ask our clients to fill out a brief questionnaire that provides critical information pertaining to their organization and industry. Identify the audience and write to their needs. 12 Questions to Ask When Performing SEO Keyword Research.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MAY 15, 2014

Once we have an understanding of the company and core keywords, we need to then identify our audience (a critical component of successful writing). Gathering this information allows us to better understand our readers and provide them with news that they will find valuable to keep them engaged throughout the sales cycle.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

JUNE 18, 2013

The conference, held in amazingly sunny Seattle, offered a slew of great speakers who provided actionable items for the audience. While WMT can give you some information on load time, tools like Pingdom can also offer some insight. Facebook drives indexing and ranking within 7-8 days. Don’t waste it on duplicate content.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

NOVEMBER 10, 2021

Facebook is one of the oldest social media platforms on the market. It has a wide audience base of all ages who come to the platform to connect with friends and family. Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Even better? The good news? The good news?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

NOVEMBER 21, 2017

This information can be used to guide essential elements of a program like the prioritization of keyword research, orchestration of social media channels, and alignment of content marketing development and distribution with buyer preferences. Increased Analytics and Customer Data. Increased Video Content. Social Media Marketing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

AUGUST 20, 2019

From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. This prompted me to interview many of my colleagues and ultimately allowed me to compile this B2B marketing guide to success in the digital era: It All Starts With Your Audience.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JANUARY 3, 2019

This post focuses on the type of content B2B marketers should share and important best practices for marketing to audiences on Instagram. 10 Infographics to Inform Your 2018 B2B Content Marketing Strategy. How To Use Facebook Video Ads to Generate B2B Leads. 27 B2B Marketing Measurement Reports in Google Analytics.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. Target Audience. Target audience is the most known distinction factor between B2B marketing and B2C marketing. Branding.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Marketing Budget 120

KoMarketing Associates

MARCH 15, 2013

There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. Take a top page from your analytics and export it into excel. It allows you to easily create the correct Google analytics code to track goals and events.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

APRIL 30, 2015

Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. of the content being created. Question #2: Who’s going to produce the content?

Budget Programs 120

Budget Programs B2B Marketing Marketing Analytics Tools Content Marketing 120

KoMarketing Associates

DECEMBER 10, 2019

Or even like it’s Facebook. So here are ten strategies for how to build your influence and audience on Instagram… and how to actually get some business from it. As Tabitha Young of 30 Degrees North explains : “Instagram can be a powerful tool if you are catering to your audience.”. Instagram demands this.

B2B Marketing 247

B2B Marketing Tactics Effectiveness Advertising Agencies 247

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. This article breaks down the top 5 trends for digital advertising on social media in 2018, with a focus on Facebook and chatbots specifically. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. So, what can we do as marketers? Make Your Content Easy to Find.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

SEPTEMBER 25, 2018

Facebook will provide you with a relevance score. creative, to be able to understand the perspective of of your target audience. Measuring the Full Value of SEO Can Involve Advanced Web Analytics Skills. The user searches on Google for that piece of information, and you have a page on your site that is ranking as a top result.

Lead Ranking 124

Lead Ranking Lead Scoring Paid Content SEO 124

KoMarketing Associates

JANUARY 13, 2015

To convey your thoughts to the audience, you write. And to learn what’s really resonating with your audience, you review. After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

JULY 5, 2013

per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. Cisco Systems has been widely regarded for their Facebook page and broader social media strategy , but they are beginning to do a solid job with Google+ as well.

Google 120

Google Examples B2B Marketing Analytics Tools 120