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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones , Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. By Brooke B.

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. It is worth noting this information is only available for U.S. audiences. Step 1: Choose your audience. audience.

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. I studied this for more than a year and produced a solution via a book, The Content Code , which spells out six strategies to win in an era of incredible information competition.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. meaningfully with different target audiences. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes".

10 Marketing trends to watch for 2017

Biznology

The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets. Video literally reaches out and grabs your audience’s attention. Social analytics.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

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Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest

KoMarketing Associates

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. meaningfully with different target audiences. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes".

Facebook Announces New Detailed Video Metrics

Vertical Response

As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages.

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Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

How can you ensure that your content efforts resonate with your audience? We’ve also made it simpler to syndicate and curate content from Twitter, Facebook, Instagram, Flickr, Hootsuite, and your ScribbleLive streams.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. meaningfully with different target audiences. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes".

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Overcoming Information density. And the number that seems to be making the rounds is that in five years the amount of information on the web will increase by 500 percent or more. Analytics — A simple social media dashboard is not enough to win in this environment.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

Take Your Audience Development Inbound

Hubspot

It’s getting harder—much harder—for media companies to acquire engaged audiences. Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. facebook

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7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.”

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. Give audiences a reason to engage. .

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. When to Use Predictive Analytics.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio?

Use Device Analytics to Engage Your Users

Sazbean

Some 47 percent of companies plan to increase their investments in business and Web analytics this year, according to an Econsultancy survey. Meanwhile, demand for analytics skills will drive spending on big data services up 30 percent to $14 billion, International Data Corporation reports.

5 Amazing Ways to Impact Your Audience with Data Storytelling

SnapApp

Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. Data is a sizzling hot topic these days.

5 Amazing Ways to Impact Your Audience With Data Storytelling

SnapApp

Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. Data is a sizzling hot topic these days.

Using analytics to boost your social ROI

Sazbean

However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. Enhancing the quality of engagement will increase loyalty among your social audience and more effectively guide them down the path to purchase. But how do you do this without understanding your social audience? Let’s use Facebook as an example: In Q4 alone, marketers spent nearly $1.6 billion in Facebook advertisements.

How to Create Facebook Video Ads

Hubspot

During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video.

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Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Here's what it will look like: Source: Facebook.

Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Hubspot

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density. But information density and the battle for attention certainly plays some role.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

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Content marketing metrics and analytics: it’s all about you

Biznology

As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way. Do your own analytics! What information to require on gated content forms.

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6 Handy Tools to Monitor Social Media Success

Vertical Response

Every day, people are posting 500 million tweets, 55 million Facebook updates, 5 million pins on Pinterest, 60 million pictures on Instagram, and 114 million posts on Tumblr. And how do you know whether you’re actually reaching your target audience? Twitter Analytics.

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How to Analyze Source Data in Your Content Analytics

Content Standard

Being able to analyze your content analytics is a critical component of every content marketing program. One specific area of content performance that is essential to understanding how your audience is finding your content is Source / Medium data.

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Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action

Hubspot

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. So now, Facebook is making it even easier for businesses to take advantage of this growing visual platform to generate some.

How to Create a Facebook Business Page That Doesn't Suck

Hubspot

So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. Don''t waste your time setting up a Facebook Page that''s not going to deliver the results you want.