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How to Use Facebook Audience Insights: A Beginner's Guide


Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. audiences. audience. Page Likes.

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. studied this for more than a year and produced a solution via a book,  The Content Code , which spells out six strategies to win in an era of incredible information competition. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience. Absolutely.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights is slowly being rolled out for business pages (not personal accounts).

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. meaningfully with different target audiences. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". distribution to new audiences as content contributors will be more likely to share.

Meet the New Engage (and introduce your audience to awesome content)


How can you ensure that your content efforts resonate with your audience? We’ve also made it simpler to syndicate and curate content from Twitter, Facebook, Instagram, Flickr, Hootsuite, and your ScribbleLive streams. Realistically, from the audience’s point of view, everything has started to look the same. The answer is the new  ScribbleLive Engage.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem


Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

Facebook Announces New Detailed Video Metrics

Vertical Response

As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook. Want more marketing tips and tactics? All rights reserved.

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Video ads: Facebook or YouTube?


For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. meaningfully with different target audiences. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". distribution to new audiences as content contributors will be more likely to share.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. It’s time to give up and surrender to Facebook. They want all their information in their newstream.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

Take Your Audience Development Inbound


It’s getting harder—much harder—for media companies to acquire engaged audiences. Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment. As a publisher, you have step 1 down: you’ve already built an audience. Laser-focus on search intent.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Overcoming Information density. And the number that seems to be making the rounds is that in five years the amount of information on the web will increase by 500 percent or more. This is good news for companies that make servers but nightmarish for marketers who have to fight through this overwhelming information density to make a message stand out. Robo content. Learn.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. meaningfully with different target audiences. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". distribution to new audiences as content contributors will be more likely to share.

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers


The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. Facebook doesn’t announce its algorithm changes unless they’re going to have a big impact, and this one will. After all, 40 percent of publisher traffic comes from Facebook, according to recent research from analytics company

5 Amazing Ways to Impact Your Audience with Data Storytelling


Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. ” Data storytelling hits an emotional and intellectual pulse that rivets your audience and keeps them coming back for more. Quizzes.

5 Amazing Ways to Impact Your Audience With Data Storytelling


Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on  how it informs  strategy rather than  content. Data storytelling hits an  emotional and intellectual pulse  that rivets your audience and keeps them coming back for more. . Quizzes.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine. Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. When to Use Predictive Analytics.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

Content marketing metrics and analytics: it’s all about you


As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way. Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. . What information to require on gated content forms.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? Be sure you have rich, informative content. Other popular networks for B2B firms include Facebook, Google+, and YouTube.

Use Device Analytics to Engage Your Users


Some 47 percent of companies plan to increase their investments in business and Web analytics this year, according to an Econsultancy survey. Meanwhile, demand for analytics skills will drive spending on big data services up 30 percent to $14 billion, International Data Corporation reports. Companies are investing in analytics because it brings measurable results. Analytics

Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More


Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. Facebook lets you do that. Facebook lets you do that.”.

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How to Create Facebook Video Ads


During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Below are the steps you should follow to make sure your Facebook video ad campaigns rock.

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Using analytics to boost your social ROI


However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. Enhancing the quality of engagement will increase loyalty among your social audience and more effectively guide them down the path to purchase. But how do you do this without understanding your social audience? Let’s use Facebook as an example: In Q4 alone, marketers spent nearly $1.6 billion in Facebook advertisements. – Using analytics to boost your social ROI by Matthew Kates. News & Notes

Empathy for Audience: Talking Resonance With John Bonini


For those unacquainted with Litmus, it is a email testing and marketing analytics company trying to “make email better” for email professionals. think the process of resonating with an audience really starts with the beginning when you’re pouring the cement of an article, so to speak. What are you thinking about on a day-to-day basis in terms of your relationship with your audience?

How to Engage Your Audience For Long-Term Success


It’s no longer about interrupting unsuspecting consumers and expecting them to purchase simply because they fall into your target audience and you happened to get in their face. This means that your brand needs to create quality content not only to support the buying process, but also to help and engage audiences so they keep coming back for more. No two audiences are alike.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density. Organic reach on Facebook and other platforms has dropped precipitously for most brands, while spending to promote and boost on those channels has risen dramatically. The evidence is in.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

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6 Handy Tools to Monitor Social Media Success

Vertical Response

Every day, people are posting 500 million tweets, 55 million Facebook updates, 5 million pins on Pinterest, 60 million pictures on Instagram, and 114 million posts on Tumblr. And how do you know whether you’re actually reaching your target audience? Twitter Analytics. Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers.

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Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action


I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos. Updates to Facebook's Cover Photo Guidelines.

How Facebook's New 'Reactions' Feature Works & What It Means for Marketers


Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. Now, instead of only being able to Like a post, Facebook users can choose from six different emotive reactions: Like, Love, Haha, Wow, Sad, and Angry. To react to a Facebook post on the mobile app, hold your finger on the Like button until the six options appear.

How to Create a Facebook Business Page That Doesn't Suck


So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Try embedding a Facebook Like Box in your blog sidebar.

This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

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Then, we take a deep dive into F+W’s model of audience development and e-commerce, which contains important lessons for marketers. Finally, does Facebook really draw more news traffic than Google, and why should that matter to brands? believe this proves that if you build a loyal audience and serve them well, you can sell products and services to them. This week’s show.

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance


Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. That''s why we asked social media experts Simon Penson from Zazzle Media, and Cheri Percy from Distilled what their top tips are for measuring success on Facebook. Facebook What is it? How do I calculate it?

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20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)


For instance, did you know you can reorder the sections on your Facebook business Page? Facebook. 1) Save links for later. Facebook recently added a feature that allows users to save links to articles, events, TV shows, music, and more to read later. The free Chrome Extension turns display ads into images of pets on every website you visit, including Facebook. LinkedIn.

Using metrics to increase your ROI and save you money

Confluent Forms

Audience, Goals, and Validation Every web strategy revolves around three key concepts: audience , goals , and validation. First, who is your audience? Second, what are the goals that you want each audience member to complete? And third, how will you keep track of those goals and be able to see how well each target audience is performing?

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Measurement Basics for Facebook Pages


For all the work you put into running your Facebook page—updating statuses, responding to comments, updating information, creating events, answering messages, posting pictures, interacting with others’ posts—sometimes you might wonder just what it is you’re doing on your computer when there are so many other aspects of your business to worry about. Hey, we get it. Bingo.