Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Email analytics are crucial for building product marketers, providing valuable insights into campaign performance.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

SendX

AUGUST 20, 2020

We live in an era of big data so professionals from different areas use data all the time, and email marketers are no exception. Many marketers build their strategies based on powerful analytics. Average click-through rates vary depending on the industry. People may unsubscribe for different reasons.

Analytics 195

Analytics Conversion Tips Click Rate 195

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Think about Slack, Calendly, and Zoom.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 105

Marketing AI Analytics B2B Marketing Lead Ranking 105

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. This helps you optimize how your product or service is positioned within your niche market. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Navigate the Channel

JULY 18, 2023

Industries with Effective E-mail Marketing In terms of which industry sectors excel in e-mail marketing , the following categories were identified as performing well: 56% responded that online retailers excel in e-mail marketing. It seems that offering attractive deals and promotions is crucial for enticing subscribers.

Product 65

Product Ad Building CTR Allocation 65

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 75

Product Paid Search Agency Marketing & Strategy Loyalty 75

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Here is my summary of some points that I think are worth sharing and remembering for the building industry. He also saw the advertising as inextricable from the product.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Navigate the Channel

JULY 17, 2023

In today’s digital age, social media has become an indispensable tool for businesses to reach and engage with their target audience. Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. It helps analyze and target the audience effectively.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Unbounce

JULY 5, 2023

Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Marketing Insider Group

SEPTEMBER 20, 2023

To stay ahead, it’s critical for marketers to know the different types of AI impacting the marketing world and how to use them in practice. Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. That’s what we’ll cover in this article.

Paid Search Agency 290

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 290

Webbiquity

JANUARY 18, 2024

Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Then, process it using data analytics. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions. So, do your research. Specificity is key here as it strongly resonates.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Marketing Insider Group

JANUARY 21, 2022

There are different best practices for every social media platform. Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. Without a plan behind each post, how can you expect your content to cut through all the noise and make a meaningful impression on your audience?

Social Media 320

Social Media Organization Media B2B 320

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Here are eight B2B marketing strategies that can make a big difference today. So, before pitching your product, your first step should be to establish your unique value proposition.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. You might be thinking, “How is this any different from traditional marketing?” What Is Performance Marketing?

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. It’s a tough world out there.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

APRIL 23, 2024

However, this varies among industries, so it’s still important to focus on improving email marketing ROI. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Interest in a specific product (if applicable) is excellent. Title, industry, even geographic region may be useful.

B2B Marketing 143

B2B Marketing Marketing Automation Services Allocation Work Management 143

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). GA4 was announced in October 2020 but wasn’t met with widespread eagerness that would be expected for a new, robust product.

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Google Enterprise Management 96

Scoop.it

OCTOBER 13, 2022

Content is one of the best ways to connect with your target audience and build relationships. The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. What Are Social Media Analytics?

Curation 85

Curation Social Media Analytics Personalization 85

Salesforce Marketing Cloud

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. How do you share the special advantages of your innovation with the audience that could benefit the most? The answer: strong product messaging and positioning. .

Positioning 98

Positioning Marketing AI Product Ad Building 98

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. There are also national brands that want to expand in specific local markets.

Advertisements 99

Advertisements Advertising Allocation Planning 99

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 133

Social Media Product Media Work Management 133

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. Regardless of your industry, product, or service, an omnichannel content strategy is critical for driving business growth and securing your share of the digital marketplace.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. Industry Benchmark.

Product 52

Product Optimization Tips Paid Search Agency 52

Anyword

MARCH 14, 2024

By leveraging your historical data alongside cutting-edge analytics, you can compare your new content against content that you previously published from your social, ad and email accounts that you connected with Anyword. An Illustrative Example Imagine you’re planning to launch a new product. What’s Benchmarking?

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Sana Commerce

NOVEMBER 10, 2023

But how is digital commerce different from e-commerce, exactly? Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce vs e-commerce – what’s the difference?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104