Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Hashtags may be the answer.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

API 103

API Analytics Google Marketing Analytics Tools 103

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Marketing Insider Group

NOVEMBER 10, 2021

Your business has a powerful marketing tool at its disposal. Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. Text message marketing has lots of benefits, but two really stand out for skeptical businesses and marketers. Of course not.

SMS 345

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 345

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. How much traffic does social media contribute to those outcomes?

Social Networks 181

Social Networks Business Work Management Social Media 181

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. However, marketing analytics has evolved. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4).

Analytics 122

Analytics Marketing Analytics Tools Forecasting Budget Programs 122

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Synchronize audiences with Marketing Cloud.

Marketing Analytics Tools 105

Marketing Analytics Tools Analytics Google SMS 105

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Top of Funnel 64

Top of Funnel Analytics De-duplication Work Management 64

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” Business email address Subscribe Processing.

Spending 143

Spending Analytics Work Management Marketing Management 143

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. How has it been for you? Understood?

Acquisitions 89

Acquisitions Marketing Budget Analytics Allocation 89

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Martech

AUGUST 29, 2023

Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment. In the new analytics landscape, creative execution emerges as the critical optimization lever. It is vital to structure your marketing campaigns so that combined creative and audience insights can be generated.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

TrustRadius Marketing

JUNE 20, 2022

This is especially true for smaller businesses. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

ClearVoice

JANUARY 11, 2024

What is a target audience? A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 105

Marketing AI Analytics B2B Marketing Lead Ranking 105

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor. Audience development is not about volume alone.

Multi-Channel 110

Multi-Channel Ad Exchange Work Management Acquisitions 110

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Why should businesses consider using TikTok? While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Custom AI Model: Tailoring Content to Each Channel Every marketing channel has its unique characteristics and audience expectations.

Analytics 52

Analytics Allocation Advertising Benchmark Lead Ranking 52

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Modern B2B

DECEMBER 5, 2023

This can include CRM data, website analytics, social media insights and audience insights. Pain points and challenges What keeps your target audience awake at night? This can help you understand what issues are currently top of mind for your audience. Data-driven insights In the B2B world, data is king.

Buyer Personas 52

Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Televerde

JUNE 14, 2022

While most people believe that customer service analytics are only helpful for sales teams, it’s actually an excellent tool for all customer-facing teams, including marketing, operations, and customer service. Customer service analytics is the process of collecting and analyzing metrics from your customer service teams.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Martech

APRIL 28, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Bidding, audience, or conversion data will not be sent to Google Ads or third-party integrations. Why we care.

Analytics 103

Analytics Google Marketing Analytics Tools Paid Search Agency 103

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, as tempting as it may be, it would be unwise for marketers to rely on UA for analytics purposes as it could stop processing data at any minute.

Analytics 88

Analytics Process Marketing Analytics Tools Paid Search Agency 88

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working? How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. Thus, enabling you to create a better customer experience that translates into repeat business and profitable revenue streams.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Martech

OCTOBER 11, 2021

Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”. What is customer journey analytics? Customer data visualization and analysis.

Analytics 132

Analytics Work Management Marketing Analytics Tools Marketing Management 132