KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Google Analytics. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. Yet, with advanced predictive analytics, this challenge can be considerably eased. Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. She used LinkedIn to share her thoughts on making healthcare more affordable.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Biznology

JANUARY 19, 2016

So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. So, without further ado, here are the top Biznology articles from 2015 — enjoy! What’s Google’s strategy? Google is a lying liar that lies. Go git ’em, Tiger!

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

Circle Studio

DECEMBER 22, 2019

Read Article. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: Read Article. Read Article. 5 Reasons Your Employees Should Have Strong LinkedIn Profiles. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years.

Social Media 308

Social Media Work Management Marketing Management Media 308

Convert

NOVEMBER 9, 2022

It seems like yesterday when we were talking about Google Optimize being the hot new A/B testing platform… (2015… wow, we at Convert have always been kinda nosy). GO came, it saw, it conquered… Google Optimize did to experimentation what Google Analytics did to data collection and measurement. Is it true? Big fishes!

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. In 2024, data analytics should be one of the most-used tools in your toolbox. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. These users probably had to make a conscious effort to avoid Google.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. It’s not easy to reach the people you need to reach.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Martech

JANUARY 4, 2024

LinkedIn: Marsha Collier (12.8K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. In your inbox.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Biznology

JUNE 27, 2017

They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year. What content to blog for Google search success. Like this post?

Google 179

Google Blogspot Ideal Customer Profiles Content 179

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Parse.ly

FEBRUARY 18, 2022

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. Using content analytics, you can review key metrics, such as the number of page views and the length of time users spend engaged on pages. .

Analytics 52

Analytics Content Marketing Allocation Content 52

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 95

Data Hygiene Privacy Landing Pages CAN-SPAM 95

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Biznology

JULY 2, 2018

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Beef up your LinkedIn skills. LinkedIn is a treasure trove. Use Google display ads. Google lets you “describe” your ideal prospects with keywords and hunt them down all over the Internet. Like this post?

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

SocialPilot

DECEMBER 6, 2023

Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist. I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter.

Personalization 89

Personalization Brand Identity Branding Tips 89

Directive Agency

SEPTEMBER 12, 2019

In this article, we discuss what a lookalike audience is, how to set it up, and the various ways we can implement them in our prospecting campaigns. Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. Google Ads.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Optinmonster

JANUARY 29, 2024

We’re going to look at 15 important metrics later in this article. Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. This is a timely article, especially since ChatGPT went viral. Parlor tricks like my haiku question are cool, especially on Linkedin. Despite what you may see and hear in conferences and Linkedin posts, AI still has a long way to go.

Marketing AI 134

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 134

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Additional resources: Article: Social media crisis plan. Introduction to Social Media Strategy (LinkedIn Learning). Level: Beginner. Type: Course.

Social Media 118

Social Media Training Course Resources 118

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

Martech

DECEMBER 4, 2023

This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many media platforms provide brand lift studies.

B2B Marketing 108

B2B Marketing Trends B2B Planning 108

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. 62% of search results on Google include videos, of which 80% are from YouTube.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

The Lead Agency

APRIL 14, 2024

They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. When researching for this article, I instinctively began to write that the majority of users were still under 25 years of age. The article is pasted below. You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SEMrush

APRIL 12, 2021

This article will help you explore the benefits of our social media posting and analytics platform, which supports Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business.

Social Media 111

Social Media Media Tools Linkedin 111

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72