Hinge Marketing

APRIL 30, 2014

This monthly column will help you keep up with the best marketing articles on the web. 3 Strategies to Take LinkedIn to the Next Level. Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. No, and Here’s Why” from Duane Forrester of Bing.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). Source: Forrester , 2021). In this article, we will cover every aspect of intent data and guide you through the process of how to use it to give the insights needed for the revenue team to accelerate the growth. Source: Forrester , 2021). Not exactly. This trend will continue in 2022.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Inbox Insight

DECEMBER 4, 2018

The insidious forwards march of programmatic AdTech waits for no one, and with industry big hitters such as LinkedIn now offering prime ad real estate via programmatic , B2B marketers who aren’t exploring their options in this area are likely to get left behind – fast ( LinkedIn ). ANA/Forrester ). In fact, 23.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

PureB2B

JULY 19, 2021

This article deconstructs extremely effective lead generation techniques so you can focus your efforts on attracting and converting quality leads. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

This article deconstructs extremely effective lead generation techniques so you can focus your efforts on attracting and converting quality leads. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Overview of a Lead Generation Strategy.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. Use Twitter analytics tools to track post clicks so you are certain what content drives engagement and what falls flat. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%).

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Orbit Media) 88% of marketers incorporate visuals in more than half of their blog articles. Voicebot) Marketing Analytics Stats Only 1.9% Statista) 45.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads. Step 1: After logging into your LinkedIn Ads account, select “Create Campaign”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

MAY 13, 2015

Ask friends of friends, or do a little research on LinkedIn. We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. 6) LinkedIn Groups. How should you go about finding (and securing) the right guest speakers?

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Content Standard

SEPTEMBER 27, 2017

An article that explains how to set up a Google Analytics account, for instance, is useful, actionable, and educational content that can improve a reader’s trust in your brand. Some brands very obviously align well with this stance: Take for instance market research giant Forrester.

Thought Leadership 44

Thought Leadership Forrester Education Enterprise Management 44

SnapApp

MAY 29, 2018

But, as you’ll see in this article, many businesses get it wrong. For more information on creating your own lead scoring model, check out this article. Forrester research indicates that 74% of business buyers conduct more than half of their research online. If done correctly, it can catapult the bottom line. Top channels.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Madison Logic

DECEMBER 14, 2023

Use generative AI to write blog articles, social media posts, and email campaigns. Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. And finally, there’s the human element.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). They also have their own tutorials, blog articles, and learning materials so that you can quickly turn into an SEO specialist. So write that amazing article but also include visuals in it.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. I wrote an article today about Pinterest. I think, long- term, that’s a smart play. Eric: Yeah. What is this week’s social media stat of the week, Eric?

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Hubspot

APRIL 3, 2012

Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. LinkedIn has made it easier than ever to be proactive about getting introduced to new opportunities. 2) Don't ignore the less popular social tools.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Sprout Social

MAY 24, 2023

Use the criteria shared in this article to help your team harness the full power of social. Custom VIP lists: Within the Smart Inbox, you can add the VIP label next to the avatar of Twitter, Facebook, Instagram and LinkedIn users who messaged you.

Social Media 99

Social Media Tools Work Management Marketing AI 99

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall. Optimize your profiles and engage with your audience.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Get articles selected just for you, in your inbox Sign up now What are the essential B2B sales activities during the sales process? And B2B salespeople are a big reason why it’s growing.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Inbox Insight

JANUARY 29, 2019

If you haven’t changed your approach to B2B marketing in the last 5 year, this article shows why you should. As part of our B2B marketing plan series , this article looks at what’s been going on in the world of B2B marketing and how you can turn this knowledge into an actionable plan of attack. Reading time: 2 minutes.

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . The average reader only spends 37 seconds reading an article or blog post. Check out this article to learn more about better aligning your sales and marketing teams. . . . #16.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SpotMe Blog

JUNE 29, 2023

Find out how to run digital-first events that fully adhere to pharma compliance standards in our joint article we wrote with Caroline Petit (International Advertising and Promotions Lead, Associate Director, Global Regulatory Affairs at Takeda). Use tracking and analytics to monitor the performance of your campaigns. Find out more.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

ClearVoice

SEPTEMBER 1, 2020

In fact, if you want to see how Quantcast measures up to Google Analytics, ClearVoice writer Ben Beck pitted the two powerhouses against each other in a taste test of sorts.). You wrote in your LinkedIn thought-leadership piece that “cracks in the ad-tech ecosystem are becoming increasingly apparent.” And looking for it.

Budget Programs 71

Budget Programs Content Privacy Paid Search Agency 71

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Don’t get lazy in this endeavor. Considerations: Write a well-written, concise piece.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” Let me give you an example.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 LinkedIn Video Statistics 3.4 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

SpotMe Blog

JUNE 16, 2023

In this article, we’ll explore the HCP engagement strategies and solutions that are poised to be the most effective this year based on recent surveys, case studies, and insights from leading life science and pharma experts. Data and analytics to gain insight into HCPs’ interests, knowledge gaps and preferred learning styles.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. LinkedIn, Facebook). Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Share this on LinkedIn. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

B2B Marketing Zone Posts

APRIL 5, 2010

Linkedin (56). How to Use Article Marketing as Part of Your Social Media Strategy , March 24, 2010. How to Use Article Marketing as Part of Your Social Media Strategy , March 24, 2010. What are the latest trends in search? Inside the Mind of the B2B Buyer – New Paths to Purchase , March 1, 2010. Customer (164).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Televerde

OCTOBER 30, 2019

80% of business decision makers prefer to get company information in a series of articles versus an advertisement. LinkedIn has over 560-million users in over 200 countries. LinkedIn, 2019). LinkedIn generates more total conversions than Facebook and Twitter combined! LinkedIn, 2019). Forrester, 2017).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. But, they may be interested in an article about why an issue is worthy of their concern. Content could be a newsletter article, a press release - anything that contains factual info about your product or your satisfied customers. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167