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Key B2B Marketing Trends To Keep An Eye On In 2018

Envy

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. The secret to success?

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Then you’re done! Linkedin Ads.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. This is just the most recent articles.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing. Honestly, if you’re just starting to build your marketing stack, I would recommend signing up for three free tools, Hubspot, Google Analytics, and Mailchimp. Social Listening/Analytics Software.