Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Golden Spiral

NOVEMBER 8, 2018

01 Analytics. Do you know how long they spend on the site or what pages work better than others? Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. Analytics are the most “under the hood” change you need to consider.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Produced a landing page with a compelling offer and CTA. Landing Page Preview – Generic).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SmartBug Media

NOVEMBER 21, 2022

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. Personalized content: When pursuing a 1:1 or 1:few targeting approach, your CMS can enable you to personalize imagery and copy throughout the page. Demandbase.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

SmartBug Media

MARCH 10, 2020

Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. DemandBase. You have to use data and analytics to measure performance and ensure you’re putting dollars where they will have the most significant impact.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Digital B2B Marketing

DECEMBER 19, 2013

You need a new landing page with a shorter form and a better offer. You need a promotional unit on your homepage and other key pages with the same offer you are running in the banner. You need a promotional unit on your homepage and other key pages with the same offer you are running in the banner.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

NetLine

AUGUST 2, 2023

Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

The ABM Agency

APRIL 30, 2023

Leveraging Data Analytics Tools D. Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles. Social media outreach: Engage with prospects on social media platforms like LinkedIn by sharing insightful articles or commenting on posts related to topics important to them.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Convince & Convert

NOVEMBER 11, 2015

For example, you could chop “experience > management” into smaller buckets like traditional “CMS’s” (think WordPress), “landing pages” (think Unbounce), “content hubs” (think Uberflip) and even “video players” (think Wistia or Vidyard). SEO’s Role in Content Marketing. Which pieces will you choose?

Enterprise Management 155

Enterprise Management Work Management Marketing Management Marketing Automation Services 155

Contently

SEPTEMBER 28, 2016

With the analytics tools we use ( Contently Analytics , Demandbase, LinkedIn, Google Analytics, Campaign Monitor), we can see that we reach a loyal, high-value audience of several hundred thousand marketers and media executives each month. That’s less kosher than the last 100 pages of Lord of the Flies.

Multi-Touch Attribution 60

Multi-Touch Attribution Content Marketing Content Lead Ranking 60

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. As a result, you can no longer appeal to buyers using traditional tools. What it is.

Marketing AI 125

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 125

Full Circle Insights

NOVEMBER 25, 2020

So, to align marketing and sales, you need to consider the human angle — frequent meetings between the marketing and sales operations teams to make sure everyone is on the same page — and also the technology angle. See the article below to learn more about how FCI is committed to perfecting ABM marketing analytics. White Papers.

Account Based Marketing 64

Account Based Marketing Sales Management Top of Funnel Lead Ranking 64

SnapApp

DECEMBER 22, 2016

You will learn to write amazing emails, blogs, articles, and other copy in a trustworthy manner. Recommended reading: 4 Tips on writing a website home page. #37. Litmus is a tool you can use with your current email marketing software to test and track emails with detailed analytics. DemandBase. Copywriting. Social Media.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48