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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers. Linkedin Ads.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. YouTube (Marketing Hub Enterprise only). Hubs Setup: Marketing, Sales, and Service.

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Turn Your Blog into a Lead Generating Machine

PureB2B

This transparent strategy was evident when Buffer published an article telling their audience that they were experiencing financial trouble and had to layoff some of their team. Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Boost Your SEO. Know Your Goal.

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Their in-house experts gain authority by publishing technical articles in respected industry publications and making presentations at well-attended symposiums and tradeshows.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. With new applications in the market, we continue to feel strongly that it is not just about capturing "Who" is Visiting.

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When Behavioral Tracking Gets Creepy

Webbiquity

When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests. But it’s all collected anonymously; Google Analytics and other website tools can’t identify you specifically.