Analytics Article Cost Per Click SEM 
Webbiquity
SEPTEMBER 5, 2017
Actionable Tip: If you’re on a tight budget, or you have a client concerned with branded campaigns, drop the maximum cost-per-click significantly lower. If you’re running paid ads that absorb tons of clicks for keywords you rank for, it is possible to have decreased click-through rates that will affect your rankings.
Webbiquity
JANUARY 10, 2010
Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by Search Engine Land.
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