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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. How much stock you have of each product and when they might run out. Use Local Inventory Ads.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Long-tail keywords are also a great way to broaden your keyword list, as well as increase traffic, for they typically have a slightly lower cost per click and the quality of traffic is higher.

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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Quality Score. Maximum Bid.

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Actionable Tip: If you’re on a tight budget, or you have a client concerned with branded campaigns, drop the maximum cost-per-click significantly lower. If you’re running paid ads that absorb tons of clicks for keywords you rank for, it is possible to have decreased click-through rates that will affect your rankings.

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The 6 Most Effective Paid Marketing Channels for SaaS Companies in 2020

SmartBug Media

If you look at the bottom and sidebar of a website and see a “related articles” widget with links to other sites, you’re staring right at paid content discovery. Paid content discovery allows you to promote your blog articles within these types of widgets on other sites. Video Promotion.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by Search Engine Land.

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