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What to Do After a Website Launch to Boost Traffic and Lead Generation

Launch Marketing

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use Google Analytics to gain insights. “I Use SEO and SEM strategies to compete for rankings.

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Why we care about search marketing

Martech

This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., Broadly defined, search marketing is a digital marketing strategy by which marketers use search engines to gain visibility and traffic for their online presence.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Long-tail keywords are also a great way to broaden your keyword list, as well as increase traffic, for they typically have a slightly lower cost per click and the quality of traffic is higher.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. How much stock you have of each product and when they might run out. Use Local Inventory Ads.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Google Analytics.

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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Hubspot

So that brings us to the point of this article — how can doctors, dentists, smaller law firms, contractors, construction companies, and any other business that operates regionally turn prospects into leads? Its endgame is to drive more visitors to a company's site, increasing chances for more conversions. OptinMonster.