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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

SEM 40
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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

A common headache for any account manager is a decrease in budget. While it may seem like an answer to account limitations, there are some things to look out for concerning budget increases. Account managers often look at budget increases as a major change requiring special attention.

SEM 40
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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Quality Score. Maximum Bid.

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Actionable Tip: If you’re on a tight budget, or you have a client concerned with branded campaigns, drop the maximum cost-per-click significantly lower. This will allow you to accurately judge the performance of each, control the budget and make further adjustments when necessary. Can it hurt rankings?

PPC 270
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The 6 Most Effective Paid Marketing Channels for SaaS Companies in 2020

SmartBug Media

Paid search is a staple within most marketers' paid media budgets. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis. Even $20 to $50 per week can make a difference. Display Ads. Video Promotion.

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. The only statement I take exception to in this excellent post is that “For small companies unaccustomed to budgeting much at all for advertising, the costs can be impractical.&#

Adwords 100
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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.