The Effective Marketer

APRIL 19, 2012

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. Understanding Marketing Analytics. ” – CMO.com. And it is spot on. Different questions require different data sets.

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

The Effective Marketer

JANUARY 26, 2012

The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Install Analytics and Pay Attention to the Results. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Add Graphics, Photos and Illustrations (with link-back licensing).

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JULY 26, 2011

A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

AUGUST 30, 2010

LeadSloth has a great blog post with a good list of resources for writing content that works Bulldog Solutions published a whitepaper with Frost & Sullivan showing how to map content to buying stages The Connected Marketer Blog has a post showing a nice presentation with tips for writing great content Ann Handley , from MarketingProfs , published (..)

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 1, 2012

Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. About the Author: David Tully has written many articles on content marketing and is currently a regular contributor to content marketing strategy website Bright Authority. and “what benefits are there to me?”

Promotion 100

Promotion Marketing Websites Tips Curation 100