InsightSquared

JUNE 24, 2020

The results are in and once again, InsightSquared has been named a Leader in G2’s Sales Analytics and Analytics Platforms (formerly Business Intelligence) categories. Download G2’s most recent Grid Report for Sales Analytics and learn why InsightSquared received the top rating. Users also voted us: . Time to Value: 24 Hours.

Enterprise Management 156

Enterprise Management Analytics Marketing Management Peer-to-peer 156

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. Links to all the articles are at the end of the post. UTM codes are text you add to a link that gives your analytics tool more information about each link.

Marketing Analytics Tools 112

Marketing Analytics Tools Tagging Analytics Google 112

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. Getting started with Google Analytics 4. A user can visit the website multiple times.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Advertising Channels Google 120

RebelMouse

SEPTEMBER 8, 2022

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Facebook Instant Article Traffic Has Declined in Recent Months.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Martech

OCTOBER 31, 2022

Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Getting started with Google Analytics 4. Google Tag Manager help.

Marketing Analytics Tools 105

Marketing Analytics Tools Resources Analytics Google 105

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! Join us today ! 16 Nick Brestoff, M.S.,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. In the last post we discussed the GA4 Setup Assistant in Universal Analytics. This is part 9.

Marketing Analytics Tools 123

Marketing Analytics Tools Analytics Google Trigger Marketing 123

Search Engine Journal

JUNE 28, 2023

Maximize your web performance with Google Analytics 4. Check out this article to explore GA4's exciting new features. GA4Upgrade The post How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar] appeared first on Search Engine Journal. Learn to navigate the transition smoothly.

Marketing Analytics Tools 95

Marketing Analytics Tools Webinar Metrics Analytics Google 95

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

InsightSquared

APRIL 7, 2021

Since the launch of the Sales Analytics category, InsightSquared has consistently ranked as the best of the best. Sales Analytics. Analytics Platforms. Create and deploy internal analytics applications. Five Years of Sales Analytics Leadership. Forecast sales numbers based on pipeline factors. AI Sales Assistant.

Marketing AI 156

Marketing AI Work Management Analytics Marketing Management 156

Martech

OCTOBER 17, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. There are links to all the articles at the end of the post. As we all know, Google is ending support for Universal Analytics (UA) next July and replacing it with GA4.

Marketing Analytics Tools 105

Marketing Analytics Tools Analytics Google Tagging 105

Stevens & Tate

JULY 22, 2022

Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1. Google Analytics. Google Analytics is a free tool that provides a wealth of data about your website visitors. This data can help you understand what you need to improve.

Analytics 132

Analytics Marketing Websites Tools Marketing Analytics Tools 132

ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Hashtag analytics 101: Using the best hashtags for your social strategy. Advanced social media analytics.

Social Media 120

Social Media Analytics Media Template 120

Spiralytics

JULY 28, 2021

This article will look at the seven most common challenges businesses face when managing data and analytics and what can be done to accelerate business growth. The post 7 Challenges Around Data and Analytics That Prevent Business Growth appeared first on Spiralytics Inc.

Analytics 110

Analytics Business 110

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

InsightSquared

FEBRUARY 26, 2021

Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.” Together, the experts gave a detailed guide on how sales leaders can improve their company’s funnel throughput with analytics and coaching.

Top of Funnel 156

Top of Funnel Webinar Metrics Analytics Sales Cycle 156

Inbox Insight

MARCH 13, 2024

The Intersection of Predictive Analytics and Lead Scoring While there have been many advancements in technology, predictive analytics has emerged as one of the biggest game-changers in lead prioritization. In the realm of B2B lead scoring, companies are now tapping into the potential of predictive analytics to foresee customer actions.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

InsightSquared

MARCH 25, 2020

We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. For example, those in need of a sales analytics solution can compare InsightSquared directly to other vendors in the space. The post InsightSquared Earns “Leader” Badge in New G2 Sales Analytics Report appeared first on InsightSquared.

Lead Scoring 156

Lead Scoring Lead Ranking Analytics Forecasting 156

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

InsightSquared

DECEMBER 17, 2020

The results are in and once again, InsightSquared is a Leader in G2’s Sales Analytics and Analytics Platforms categories. Sales Analytics Leader: Four Years in a Row . “Fantastic Sales Analytics Tool that Provides Actionable Insights and Comprehensive Reporting. . Read the full report on Sales Analytics Solutions.

Lead Scoring 156

Lead Scoring Lead Ranking Marketing Management Analytics 156

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Vision Edge Marketing

NOVEMBER 7, 2017

Some data suggests that Marketers are increasing their budget on data and analytics by as much as 49%! This article offers two areas to guide your successful use of data and analytics. Before we launch into the steps, let’s take a moment to review the usage of analytics in business. How do we use this data?” Start here.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics? But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

Goodish Agency

APRIL 13, 2021

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. Google Analytics 4 Data Collection.

Marketing Analytics Tools 95

Marketing Analytics Tools Analytics Google Top of Funnel 95

FunnelEnvy

SEPTEMBER 19, 2022

Whether you’re running complicated data analytics platforms driven by AI and machine learning or a simple email marketing automation platform doesn’t matter. In this article, we’ll go over a few different ways you can find the right operator for your analytics, including information about the pros and cons of each method.

Analytics 78

Analytics Paid Search Agency Work Management Top of Funnel 78

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 129

Marketing Analytics Tools Analytics Google Conversion 129

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

ActiveDEMAND

SEPTEMBER 1, 2022

Just authenticate your GA4 profile and check the box that says “Post events to Google Analytics” in your ActiveDEMAND administration options and we’ll automatically post all phone calls and form fills as events in GA4. For more info on using custom GA4 events, see this article. Further Reading on GA4.

Analytics 63

Analytics Google Landing Pages Paid Search Agency 63

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Our Favorite Posts & Articles from 2015. Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Biznology

NOVEMBER 28, 2017

I love these end-of-year articles and so do you. Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116