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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

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How one tech company is doing marketing without cookies

Martech

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. We took a slightly different approach.

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Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Top Rank Marketing

MarketingCharts LinkedIn Announces New Ad Performance Measurement Updates Microsoft-owned LinekdIn has announced a variety of new advertising tool additions, including a new Conversions application programming interface (API) that forgoes traditional tracking cookies, along with new measurement platform features including a Website Actions function (..)

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Visual Art Meets AI-Backed Creative Intelligence

Atomic Reach

In contrast to other paid advertising media, influencer marketing has suffered from a lack of standardized key performance indicators, data collection guidelines, and analytics tools. Our commitment to authenticity begins with our API partner Reddit. KPIs vary widely from platform to platform, leaving results open to subjective bias.

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Your Guide to GA4 Setup and FAQ Answered by B2B Marketing Experts

Launch Marketing

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

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Contify Opens Up its Award-Winning Market Intelligence Platform With the Launch of APIs, Signs up DemandFarm as a Customer

Contify

Contify, winner of Frost & Sullivan’s New Product Innovation award , today announced the launch of Contify APIs ?—?a Companies can now access these insights through Contify APIs. as its first API customer. DemandFarm is using Contify APIs to get intelligence on companies and key people directly into its app.

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What is an identity resolution platform?

Martech

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. APIs for third-party system integration. Compliance with data privacy regulations.