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Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Top Rank Marketing

MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

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3 strategies to create better customer journeys across any channel

Martech

He added, “It isn’t just one source; it may be a booking or reservation API or some other data source that’s occurring in real-time that you’re going to need to tap into to bring those events in.”. Customer journey analytics: A snapshot. Customer journey analytics tools do just that. Click here to download! What it is.

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Ways to Boost Your Marketing Strategy for the Rest of 2019

Aberdeen

Integrate APIs. Using API’s, or Application Programming Interfaces , is becoming an increasingly popular way to streamline e-commerce businesses. Although mostly invisible to users, almost everyone has interacted with — and most likely benefited from — an API.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

We solve for that whole manual process through our platform as well as a direct mail API for integrations where mail can be seamlessly integrated into a company’s existing systems,” says Michael McCarthy, founder and CEO at Inkit. It’s direct mail automation , coupled with data and analytics, on demand. The Launch. It still is.

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A Comprehensive Guide to Optimize Shopify Order Confirmation Page

Huptech Web

A standard confirmation page might seem sufficient, but it could mean missing out on; More sales Feedback through surveys or reviews Word-of-mouth marketing tactics Increasing average order value and profits Long-term customer loyalty and repeat business. Still, you might be overlooking a huge opportunity.

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10 Affiliate Marketing Softwares That are Worth Your Time

BenchmarkONE

Their analytics are impressive and make it easy to view trends and identify well and under-performing campaigns. Their software makes it simple to harness the power of recommendation and word-of-mouth marketing opportunities. Everflow is the most popular affiliate marketing software on the market and with good reason.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. You need to grow through communities and customers hearing about you through word of mouth.” A YC company is a speculative investment, not a business yet. Keepsafe came through that.