Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

SpotMe Blog

FEBRUARY 2, 2022

But you need robust data analytics and insights. Webinar solutions. They offer direct integration with Google Analytics and Facebook Pixel. They offer an API to help build integration to the rest of your stack. Founded in 2004, INXPO is a webcasting solution for webinar-style events. Accelevents. INXPO/Intrado.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Predictive Response

JULY 13, 2020

Integrating Zoom and Salesforce allow s you to have your webinar data in one central location. What webinars have they attended? What kind of webinars are they interested in? Manual imports into Salesforce are ideal if you hold small or infrequent webinars in Zoom. . The attendee list gets updated after the webinar.

Webinar Metrics 59

Webinar Metrics API Statistics Email Campaigns 59

Delivra

AUGUST 30, 2021

Simply ask your subscribers for additional information on your Delivra sign up forms, or use our API or import process to add data from your CRM. . Saving time with Analytics . Find best practices guides, information on events and webinars, insightful blogs… Take me there! No more API calls to transfer this data!

Product 52

Product SMS API Privacy 52

SmartBug Media

JUNE 29, 2022

Include your CRM, CMS, email marketing platform, marketing automation platform, reporting and analytics tools, webinar platforms, and anything else you access digitally. For example, Google Analytics and Google Search console will be of high value for reporting and analytics, even if you use a tool like HubSpot with its own reporting.

Inbound Marketing 52

Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

Parse.ly

FEBRUARY 16, 2023

Neil Powell , a seasoned product specialist at Parse.ly, recently hosted a webinar where he walked through the importance of real-time data and how to take advantage of it in the Parse.ly During the webinar, Neil explained how to analyze real-time data to inform a content strategy that boosts engagement, loyalty, and exposure.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Parse.ly

APRIL 6, 2020

Our own customers have seen an unprecedented 60% increase in their traffic , as measured by Parse.ly’s analytics technology which is installed on thousands of top sites, and which measures hundreds of millions of content journeys per day. For content marketers, webinar registrations & sales leads. Commerce revenue.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Predictive Response

JULY 13, 2020

Integrating Zoom and Salesforce allow s you to have your webinar data in one central location. What webinars have they attended? What kind of webinars are they interested in? Manual imports into Salesforce are ideal if you hold small or infrequent webinars in Zoom. . The attendee list gets updated after the webinar.

Webinar Metrics 52

Webinar Metrics API Statistics Email Campaigns 52

Martech

FEBRUARY 3, 2022

Are reporting and analytics the key features you need? several standalone tools for social media management, SEO, webinar hosting, etc.). Virtually all marketing automation vendors offer APIs, but they may be an add-on to the price of the platform. Is lead scoring a crucial part of your marketing process? What are our goals?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.),

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

Optinmonster

AUGUST 3, 2021

ActiveCampaign will give you an API URL and API key to connect your account. OptinMonster lets you segment leads according to what they signed up for, such as your webinar, email newsletter, discounts, and more. You can find your API details in your ActiveCampaign account. Navigate to the Settings » Developer page.

API 83

API Trigger Marketing Rules CAN-SPAM 83

Walker Sands

JUNE 23, 2021

You can also access the full recording of the webinar here. Plugins and Connectors – Choose a CMS that is compatible with your current or desired plugins and ensure you’re able to connect to your preferred translation partner via API or connector. Below are some of the key takeaways from our discussion. Selecting the Right CMS.

CMS Development 52

CMS Development Marketing Websites Marketing Automation Services Domain 52

Walker Sands

JUNE 23, 2021

You can also access the full recording of the webinar here. Plugins and Connectors – Choose a CMS that is compatible with your current or desired plugins and ensure you’re able to connect to your preferred translation partner via API or connector. Below are some of the key takeaways from our discussion. Selecting the Right CMS.

CMS Development 52

CMS Development Marketing Websites Marketing Automation Services Domain 52

Martech

FEBRUARY 9, 2022

Are reporting and analytics the key features you need? several standalone tools for social media management, SEO, webinar hosting, etc.). Virtually all marketing automation vendors offer APIs, but they may be an add-on to the price of the platform. Is lead scoring a crucial part of your marketing process? What are our goals?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Comes with an open API that enables to seamlessly tie in with any CRM system. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Optinmonster

JULY 6, 2021

This means you can organize the leads you collect based on what they signed up for, like your newsletter, webinar, or other marketing campaigns. You’ll see options to integrate with Google Analytics, popular email service providers, and other marketing platforms. You’ll see a popup to add an account name and API key.

API 59

API Template Rules Click Rate 59

SmartBug Media

SEPTEMBER 7, 2020

As with all analytics, the quality of your insights will depend on the quality of your data. Here’s what you need to make each metric meaningful, along with your setup options for each: MPI Dashboard Data Quality Requirements in Marketo: Each Marketo program needs a channel (email, webinar, etc). Each program needs a success state.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

TrustRadius Marketing

OCTOBER 27, 2022

These include: Apps Email Social media Live chat Webinars Websites. Customer journey analytics lets you track metrics like bounce rate and click-through rate. The platform offers low-code and APIs for apps, websites, and campaign landing pages. Cross-Channel Customer Experience.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Biznology

APRIL 18, 2018

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). To be sure, it is complicated. It’s the content.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Binary Demand

JUNE 22, 2023

These tools can verify the following: Email addresses Phone numbers Mailing addresses Other relevant fields in real-time Data validation tools or APIs can assist in automating this process and flagging any incorrect or incomplete data. This streamlines your data and guarantees that your attention is directed toward active and pertinent leads.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Customer Experience Matrix

MARCH 7, 2014

The new version also allows users to store incomplete steps while building a sequence, to assign actions to different task outcomes, and to track response using Google Analytics tags. Those haven’t been issues for me personally but they should be valuable to others. Ontraport can now send and receive SMS messages as well.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

KoMarketing Associates

AUGUST 26, 2014

While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

Conductor

JANUARY 4, 2022

I’m also seeing more and more SEO speakers at conferences, webinars, and events that aren’t solely centered around SEO. A major increase in the reliance on Google Search Console (GSC) for more detailed reporting that Google Analytics (GA) will no longer be able to provide. What will adapting look like in 2022?

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Hubspot

JULY 18, 2019

There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content). How do integrations work with APIs? API stands for application programming interface. All of the integrations we’re going to discuss below are built on APIs.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

DealSignal

FEBRUARY 1, 2024

Furthermore, our expert data analytics team provides real-time updates, ensuring you always have the most current and accurate information at your fingertips. Provides APIs for custom integrations and syncing with other enterprise systems. Provides API access for custom integrations and data synchronization.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

LeadSquared

DECEMBER 28, 2016

Capture all the new leads attending your webinars and track the attendance of your leads in different webinars with GoToWebinar integration. Click on this link to view the webinar recording. What are these connectors? Automatically capture phone leads with Super Receptionist integration. Want to know more?

Marketing Automation Services 52

Marketing Automation Services Small Business Marketing Marketing Automation Automation 52

TrustRadius Marketing

SEPTEMBER 28, 2022

Other engagement solutions like Twilio enable third-party and API integrations with CRM software. They can also track content performance using social media analytics. . Content performance in terms of impact on the buyer journey can be tracked using analytics and dashboards. Optimize the Customer Experience.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Parse.ly

JUNE 5, 2019

Watch Indu Chandrasekhar walk through WIRED’s evergreen content strategy on this webinar. You can do this manually through the dashboard under Settings > API Settings. Watch Indu Chandrasekhar walk through WIRED’s evergreen content strategy on this webinar. What do I do with Evergreen content?

Webinar Metrics 102

Webinar Metrics Tips CMS Development Content 102

Binary Demand

JUNE 19, 2023

These tools can verify the following: Email addresses Phone numbers Mailing addresses Other relevant fields in real-time Data validation tools or APIs can assist in automating this process and flagging any incorrect or incomplete data. This streamlines your data and guarantees that your attention is directed toward active and pertinent leads.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

LeadSloth

OCTOBER 15, 2010

They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. The big announcement was an upcoming integration with Webinar software, starting with Webex. GotoWebinar will follow, but GotoWebinar first needs to add an API to their product (please do so ASAP!).

Marketo 100

Marketo Impressions Forrester Eloqua 100

SWZD

OCTOBER 9, 2019

He described how he pivoted to marketing: “With the advent of cloud, social and mobile, I saw that marketing was becoming more of an analytical function and was getting a seat at the table with C-level executives who began to see it could drive business as much as sales or product. He said: “We follow two paths.

Business 48

Business Peer-to-peer Work Management SEM 48

Adobe Experience Cloud Blog

DECEMBER 16, 2015

For companies that are using the Twitter share count widget, the removal of the API means that the current count now shows a rather unattractive “0”, even though your content is being shared. I pulled the example below from my own Twitter Analytics dashboard. Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48

Hubspot

FEBRUARY 6, 2020

Try creating an email or accessing the analytics, and see if these simple tasks are difficult to complete. Does the system have an open API? Some platforms have guides, how-to videos, or even webinars that can help you learn how to use the tool. When testing each platform, ask yourself: Is there clear navigation?

Marketing Automation Services 93

Marketing Automation Services eCommerce Marketing Automation Automation 93

SalesIntel

JANUARY 10, 2024

These tools go beyond basic segmentation, offering advanced analytics, machine learning, and AI-driven algorithms that discern nuanced patterns and correlations within each segment. What additional features or data beyond contact details does your platform offer? How does your platform ensure compliance with data regulations?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

TrustRadius Marketing

MAY 2, 2022

For customer care, they offer a (customer) Self-Service Experience and Customer Experience Analytics, which includes a real-time metrics dashboard. Users will have access to live analytics in their dashboard. The plan also comes with real-time analytics, voicemail transcription, support, and HIPAA-compliant security.

Pricing 52

Pricing Price Enterprise Management Work Management 52