Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Conductor

JANUARY 4, 2022

But new SEO trends keep coming because no matter how much initial ROI paid channels provide, the main reason your website gets clicks is based on its findability, which is determined by relevance and consumer need at the time. We’re already seeing a core Google update every 30 days so expect this trend to continue and even increase for 2022.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Parse.ly

SEPTEMBER 26, 2019

If you’ve visited any one of our customer’s sites as a reader, chances are you have experienced how powerful Parse.ly’s API is without even knowing it. It can power content recommendations , personalized newsletters , and trending content slots. Metadata is a big part of what makes our content analytics so powerful.

API 40

API Tagging Analytics Newsletter 40

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. This will help you analyze trends your customers display as time passes. Google Analytics.

Analytics 101

Analytics Work Management Planning Tools 101

Parse.ly

AUGUST 26, 2021

They used Parse.ly’s content personalization functionality, powered by our API, to create a “Trending Stories in [location]” module. For us, an analytics solution that says, ‘Hey, your story got 5,000 page views on this website,’ leaves so many unanswered questions,” Josh said. Unlike other analytics platforms, Parse.ly

Analytics 52

Analytics Work Management Content Marketing Management 52

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Moreover, AI algorithms excel at predicting future trends and behaviors by sifting through historical data.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Contently

JANUARY 11, 2023

For example, if you use Salesforce for managing sales campaigns and Hubspot for marketing, make sure there is an API connection between them, so sales can use the data from Hubspot to make more informed decisions. Every touchpoint in the customer journey matters. We sometimes don’t even know why we do the things we do.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Top Rank Marketing

DECEMBER 1, 2023

B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with 44 percent noting data quality as a leading challenge — three of numerous findings (..)

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Salesforce Marketing Cloud

NOVEMBER 3, 2023

The big trend People have gotten excited (and maybe a little frightened , especially when used at work ) about generative AI and large language models (LLMs). A simple API can connect your data to an existing platform. Work with your own model, customize an open-source model, or use an existing model through APIs.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Customer Experience Matrix

OCTOBER 29, 2023

In this view, the core function of the CDP is to convert general purpose profiles into the specific formats needed by analytical, orchestration, and delivery systems (which we can call “activation systems” if you’ll trade some jargon for simplicity). So there’s more happening here than a simple data transfer or API call.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Martech

MARCH 9, 2022

Invoca has released a no-code integrations library for its conversation intelligence platform including no-code versions of its existing integrations with platforms such as Google Ads, Search Ads 360 and Salesforce Marketing Cloud, as well as no-code versions new integrations for Slack, Google Analytics and Meta Conversions API.

API 94

API Marketing Analytics Tools Trigger Marketing Newsletter 94

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Use AI search, filters and engagement analytics to find the best influencers for your brand. Stay on top of trends. Does it offer analytics and reporting? Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

TrustRadius Marketing

JANUARY 24, 2023

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 The software has 4 different packages.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

JANUARY 9, 2023

However, many platforms offer an evolving range of email marketing features, including advanced lead management, ABM tools and predictive analytics. Predictive analytics. More vendors are offering predictive analytics and models based on machine learning. Core and advanced functionalities of an MAP. Mobile marketing.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 120

ClickZ

DECEMBER 10, 2019

Implementation of a CDP, a marketing analytics hub, and a marketing resource and planning tool (Percolate) transformed OUP’s marketing program. The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech. Martech tools critical for OUP’s success.

Work Management 83

Work Management Press Marketing Management CMO 83

Heinz Marketing

MARCH 12, 2023

Skai combines data visualization, analytics, and business intelligence to help organizations effectively analyze complex campaign metrics and manage advertisements. Analytics and Reporting Skai has built-in machine learning algorithms that help to identify trends, anomalies, and patterns in your data. Try it out today!

Work Management 55

Work Management Marketing Management API Eye-Tracking 55

Webbiquity

JUNE 5, 2019

It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Comparing APIs. Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis. It’s essential to understand your website traffic sources and trends.

SEO 159

SEO Tools Paid Search Agency API 159

Martech

JULY 28, 2022

from online paid media, from website analytics and from offline media or phone calls) are available for integration and for appending? How does the platform employ machine learning for data analytics, such as predicting customer journey trends and modeling out scenarios for future budget allocation?

Enterprise Management 86

Enterprise Management Work Management Marketing Management Vendors 86

RebelMouse

OCTOBER 19, 2023

That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. For older content, we have an integration with Google Search Console ’s application programming interfaces (APIs), so you can explore what keywords users are searching for.

Google 96

Google Keywords FAQ Custom Publishing 96

PureB2B

SEPTEMBER 24, 2017

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. It's nearly useless to know about the trends if you're not fully aware of what they mean for you and your company. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . Analyze conversation trends to stay aligned with your audience .

API 96

API Advertising Benchmark Marketing Management Analysis 96

Salesforce Marketing Cloud

APRIL 17, 2023

Join Marla Hay, VP of Product Management at Salesforce; Sarah Aerni, VP of Data Science and Engineering at Salesforce; and Tanmay Manohar, VP of People Analytics + Workforce Planning at Paramount for this can’t-miss session. Learn about common business challenges and MuleSoft’s API-led approach to tackling them.

Automation 52

Automation API Marketing Management Communities 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Customer Experience Matrix

NOVEMBER 18, 2011

Here are some trends I expect will be important. Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. It requires more flexible data models, APIs for smooth data exchange, and often a substantial increase in total data volume.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

PureB2B

SEPTEMBER 24, 2017

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. It’s not enough to know what the current marketing trends are.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Only B2B

JUNE 12, 2023

In this blog, we will explore the importance of data hygiene and provide practical insights on CRM data cleaning techniques, best practices, and future trends. These range from data cleaning software to data validation APIs and data enrichment platforms. By embracing these trends, your future-proof your data management strategies.

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62

Brandpoint

JANUARY 23, 2020

5 at the Social Media Strategies Summit , “Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals.” How have you stayed in front of social media trends and changing algorithms during your career in the industry? Are there any constants that have held true?

Social Media 77

Social Media Media Analytics Communities 77

Only B2B

AUGUST 21, 2023

As the volume of data continues to surge with the advent of big data and analytics, maintaining data accuracy has become increasingly complex. Data Cleaning and Enrichment APIs Application Programming Interfaces (APIs) play a pivotal role in automated data cleansing. Future Trends in Data Cleansing Automation A.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52