article thumbnail

What is marketing automation and how can it help B2B marketers?

Martech

However, many platforms offer an evolving range of email marketing features, including advanced lead management, ABM tools and predictive analytics. These include, but are not limited to, website visitors, social media, paid digital campaigns, email marketing respondents, trade show attendees and purchased third-party lists.

article thumbnail

Virtual Event Platform Comparison: 2022 Virtual Event Tech Guide

SpotMe Blog

But you need robust data analytics and insights. They offer direct integration with Google Analytics and Facebook Pixel. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. The main features include 3D models of the event with trade show booths. Accelevents. INXPO/Intrado.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Time spent on content is what matters to TikTok: Friday’s Daily Brief

Martech

Integrate omnichannel analytics to create better engagement with your existing customer base? Control the editor settings and customizable tools and style blocks with Global Styles and Global Settings APIs. But what are you actually trying to accomplish from a business perspective?

article thumbnail

What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Martech

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. However, certain marketing technologies called sales enablement platforms can help marketers to do just that.

article thumbnail

The social media listening market is maturing

Biznology

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. There are some exceptions to this, notably Radian6 offers text analytics plug-ins–but it’s mostly true. And for good reason.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Trade show. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

article thumbnail

Dear Show Organizers… Here’s What Exhibitors Need

Lead Liaison

Now more than ever, exhibitors are seeking a Universal Lead Capture (ULC) provider so their sales team can use the same lead capture system with automated follow up and sales analytics everywhere they go. Event organizers who offer an option for exhibitors to plug into their Registration API will see exhibitor ROI soar and attrition decrease.