Sprout Social

AUGUST 9, 2019

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 109

API Social Media Work Management Marketing Management 109

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Analytics 97

Convert

NOVEMBER 18, 2020

In short, the consent mode is a beta feature that lets you determine whether Google’s advertising tags (Ads and Floodlight) and analytics tags (Universal Analytics, App + Web) can use browser storage when sending pings to Google’s servers. Using Consent Mode with Google Analytics. Someone visits your website.

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

Hubspot

SEPTEMBER 17, 2019

For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. Or the option to “ Tag a Business Partner ” when you open a story feature. If you’re wondering what the heck an API is, don’t fret. If you’re wondering what the heck an API is, don’t fret.

API 70

API Advertising Agencies Ideal Customer Profiles Sample 70

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

MARCH 16, 2023

Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. Server-side tagging and conversion APIs Server-side tagging and conversion APIs are among the most mature and best-tested solutions to increase privacy resilience for marketers.

Work Management 92

Work Management Marketing Management Privacy Marketing Analytics Tools 92

Parse.ly

SEPTEMBER 26, 2019

If you’ve visited any one of our customer’s sites as a reader, chances are you have experienced how powerful Parse.ly’s API is without even knowing it. That’s why we’re excited to announce a prettier picture of parity between our dashboard and the API! Metadata is a big part of what makes our content analytics so powerful.

API 40

API Tagging Analytics Newsletter 40

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

Marketing Analytics Tools 117

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 117

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Customer Experience Matrix

DECEMBER 10, 2013

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Webbiquity

MARCH 5, 2020

Robot Directives: canonicals, meta robots noindex/nofollow tags and disallows via robots.txt. Automated Google Analytics data, including: Page load times. The Google Analytics connector. This is API driven, but since it leverages Zapier to feed the data from DeepCrawl to Google Sheets, it’s very easy to do. Orphaned URLs.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Gain competitive intelligence Review analytics also provides you with insights on competitor brands, from how your competitors’ social posts are faring, to how you compare on customer satisfaction benchmarks.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Convert

JULY 18, 2023

And despite not being one of the three vendors in on developing the GA4 API, we scored our native GA4 integration close on the heels of said tool providers. Convert used innovative methods to integrate with GA4 while official APIs were still being developed. And you can also filter experiments that are tagged with imported GA4 goals.

Automation 52

Automation API Pricing Price 52

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Contify

APRIL 17, 2020

We also upgrade our AI-based information processing engine based on the enhancements in the underlying technologies (Machine Learning and Text Analytics). We have added eight new topics such as IoT, AI, Blockchain, Big Data/Analytics, among others. User Analytics. Advanced Dashboard analytics for in-depth usage analysis.

API 59

API Tagging Analysis Advertising Benchmark 59

B2B Marketing Analytics

MARCH 5, 2024

As #MarketingAnalytics professionals , we constantly juggle data from such tools and sometimes, API connectors just aren’t available ready-made from tools like Fivetran or Airbyte. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API.

CMS Development 52

CMS Development Industry CMS API Domain 52

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Access the API . Monitor campaign analytics.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Biznology

JUNE 6, 2018

– Allow agents to tag and segment prospects based on interest or funnel position. – No conversion signal to Google Analytics or AdWords. However, tracking numbers applied to offline marketing (brochures, signage, print ads), lack a digital footprint, so manual tagging of leads is required. – No support for SMS.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Sprout Social

JANUARY 19, 2021

Sprout’s Analytics solution makes it easy to understand your content performance so you can create the right content for your audience. Tagging your content in Sprout is one of the simplest ways to organize your social media content into different categories for easy tracking and analysis. Customized reports and API integration.

API 94

API Advertising Benchmark Marketing Management Analysis 94

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools ABM 52

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Marketing Attribution 96

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 96

Convert

JUNE 29, 2021

When Google Analytics released the first features of Consent Mode , we were so excited to test them out and share with you why this is huge for Privacy. We’ve been patiently waiting ever since for news about a more holistic integration with Google’s preferred implementation solution, Google Tag Manager (GTM).

Tagging 52

Tagging API Paid Search Agency Privacy 52

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Access real-time analytics and reporting. Stay on top of trends. Key features.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

seo.co

SEPTEMBER 29, 2022

As a true analytics tool, the best white label SEO tool can help you monitor keyword rankings, help you perform keyword research and provide the right. Analytics tools. API access. Get API access. Embedded analytics. Agency Analytics. Best White Label SEO Analytics Tools. Dashboards. Audit tools.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Martech

OCTOBER 22, 2021

Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority. Most enterprise SEO platforms track, measure, and integrate social signals into their analytics and dashboard reports.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Sprout Social

APRIL 26, 2023

To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns. See the tags we used for this experiment below (in Sprout’s dark mode.) We go deeper into link tracking in the next section.

Linkedin 104

Linkedin Ad Frequency Social Media Marketing Analytics Tools 104

Customer Experience Matrix

JUNE 3, 2017

Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools. External systems can access the customer profiles directly through JSON API calls or file extracts, but not through SQL queries. Message Selection: SessionM is organized around campaigns.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120