article thumbnail

Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

article thumbnail

Transforming content marketing lifecycles with AI

Martech

Producing varied character descriptions for storytelling. Popular AI tools for reporting and analytics: Funnel.io However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Creating unique visuals or graphic elements.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fall 2020 Release: Three ways Content Analytics power revenue teams

Seismic

Whether you’re a CMO, CRO, or boots-on-the-ground storyteller, you’ve seen it before: the gaping hole at the bottom of the marketing funnel. Let’s take a look at Seismic’s Content Analytics and what they can do for your business. If the words “BI Tool Integrations” or “APIs & SQL” in the graphic above left you worried, don’t be!

article thumbnail

The Role of AI in B2B Marketing

Binary Demand

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. In B2B marketing, predictive analytics are a guiding light, steering sales teams toward the most promising leads and opportunities.

article thumbnail

Can the New Google Site Kit WordPress Plugin Beat MonsterInsights for Your Website Analytics?

ClearVoice

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Which Google Analytics WordPress plugin should I use? Following the Google Analytics WordPress plugin space was no easy task, especially as new plugins came along to unseat previous incumbent winners.

article thumbnail

Content Creation Robots Are Here [Examples]

Content Marketing Institute

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients.

article thumbnail

Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Steve asked James about how he thinks about creativity and storytelling, to which James replied that his methodology is less about the individual outputs (the video, the sketch, etc.) Analytics: Empower your entire marketing organization with relevant and customizable dashboards. Marketo’s new dashboards will provide: CMO Insights.