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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

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5 steps to reducing martech bloat through API integration

Martech

This includes integrating software, hardware, databases, analytics tools and other systems to enable data-driven decisions and automated processes. Reducing martech bloat through API integration. The concept of an application programming interface (API) dates back to the 1960s. Analytics tools. Identify data sources.

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The Latest Changes to the Instagram API, Explained

Hubspot

For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. To know more about why some of your third-party apps aren’t working, or what a “Graph API” is, we have the latest changes to Instagram’s API, explained. If you’re wondering what the heck an API is, don’t fret.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

The intelligence (decision) layer provides rules, recommendations, visualization, packaged and custom analytics, and reporting. To be a little more precise, Flytxt’s application layer uses API connectors to send messages to actual delivery systems such as Web sites and email engines.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. The post Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report appeared first on The Content Strategist.

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