KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Customer Experience Matrix

OCTOBER 14, 2016

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

NOVEMBER 29, 2023

Scheduling and publishing: Scheduling Instagram posts is a form of automation—an essential form that every social media team needs. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. We say no—but only if you do it right.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. Popular AI tools for reporting and analytics: Funnel.io

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Martech

JUNE 22, 2023

Another is AI Writing Assistant, powered by the ChatGPT API, which drafts social content and features a DALL-E integration, enabling users to complement posts with royalty-free images generated directly in the Meltwater app. Aha Insights Technology ’s Aha Intelligence is a generative AI analytics tool.

API 89

API Gartner Paid Search Agency PR 89

Parse.ly

AUGUST 26, 2021

They used Parse.ly’s content personalization functionality, powered by our API, to create a “Trending Stories in [location]” module. For us, an analytics solution that says, ‘Hey, your story got 5,000 page views on this website,’ leaves so many unanswered questions,” Josh said. Unlike other analytics platforms, Parse.ly

Analytics 52

Analytics Work Management Content Marketing Management 52

Seismic

NOVEMBER 18, 2020

Enter Seismic’s Content Analytics : a suite of data, dashboards, and integrations that offers a 360-degree view of content performance from creation to close that powers revenue teams to accelerate deals and business growth. Let’s take a look at Seismic’s Content Analytics and what they can do for your business. But don’t stop there.

Top of Funnel 52

Top of Funnel Analytics Enterprise Management API 52

Martech

MARCH 7, 2024

If all of the inventory became worth much less than it is now, many independent publishers will suffer. With inventory from independent publishers becoming less valuable, where could budget be redirected? With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people.

Privacy 110

Privacy Advertising Agencies Work Management Marketing Management 110

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Publishing content at the wrong time can diminish its effectiveness.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Martech

OCTOBER 13, 2023

Data for DOOH publishers. Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. and throughout the Americas.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

RebelMouse

OCTOBER 19, 2023

Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. Then staying on top of the topic with regular updates is essential.

Google 96

Google Keywords FAQ Custom Publishing 96

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Gain competitive intelligence Review analytics also provides you with insights on competitor brands, from how your competitors’ social posts are faring, to how you compare on customer satisfaction benchmarks.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Customer Experience Matrix

JUNE 18, 2013

As Artun tells the story, the company was created to provide marketers with a packaged, cloud-based version of the advanced data management, analytics, and execution capabilities that are usually available only to the largest and richest firms. But I guess I can’t hold that against AgilOne.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Analytics Marketing Management 120

Brandpoint

JANUARY 23, 2020

As social media stands today, content can be hard to get in front of your audience, so Loïc uses his creativity to publish content that is stronger than social media’s algorithms. The idea of this meeting is to scan all the content that we will publish over the day. I’ve been an advocate for quality instead of quantity for years.

Social Media 77

Social Media Media Analytics Communities 77

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics. Szu and her team repurposed that budget for sponsorships and publishers they knew appealed to their core audience. Google Ads smart bidding.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Webbiquity

JUNE 5, 2019

It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Comparing APIs. Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis. This post was originally published on B2BMarketing.Technology.

SEO 159

SEO Tools Paid Search Agency API 159

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. Let’s dive deeper into Leadspace’s reporting process and capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. Let’s dive deeper into Leadspace’s reporting process and capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

RebelMouse

MAY 17, 2022

According to What’s New in Publishing , Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M But subscriptions aren’t just for big name publishers. So, the competition has never been steeper for publishers looking to build a subscriber base. total subscribers.

Lead Ranking 52

Lead Ranking Loyalty API Work Management 52

Sprout Social

APRIL 26, 2023

We also published no more than two experiment posts within one week, alternating link-in-comments posts with the link-included ones to avoid redundant content. This also meets your audience with the content type they look for on the platform you’re publishing on. Sprout reports measure post link clicks for published posts.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Liveintent

MARCH 9, 2021

Mano will lead LiveIntent’s Product division to serve its Publisher and Advertiser functions, inclusive of LiveIntent’s Identity offerings. Mano joins LiveIntent from Nikaza, an Identity, data and analytics platform that he co founded. We’re pleased to announce the hire of our new Chief Product Officer, Mano Pillai.

CPO 62

CPO Product Mobile Advertising API 62

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Access the API . Monitor campaign analytics.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Optinmonster

NOVEMBER 12, 2020

Analytics that help you identify which pages convert better. And you don’t need to spend hours designing and publishing your popup. For the API key, we’ll need to log into Sendinblue. From your Sendinblue account, go to dropdown from the top-right corner and choose SMTP & API. Step 5: Publish Your Sendinblue Popup.

API 83

API Template Display Intent 83

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. APIs for third-party system integration. Access to these APIs may or may not be included in base pricing.

Marketing Automation Services 112

Marketing Automation Services Privacy Enterprise Management Work Management 112

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. Clean rooms were launched as a secure data hub where marketers can store their data and create second-party audiences with cross-over brands or publishers.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 105

Biznology

NOVEMBER 30, 2016

People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. Outside-in marketing is based on understanding the audience and publishing only what they need. The planning, publishing, and iteration of content requires big data analytics. Don’t worry.

Planning 80

Planning Content Marketing API Content 80

Optinmonster

AUGUST 3, 2021

ActiveCampaign will give you an API URL and API key to connect your account. You can create targeted campaigns, integrate with your email service provider, and publish them on your site all with a few button clicks. You can find your API details in your ActiveCampaign account. And the best part about OptinMonster?

API 83

API Trigger Marketing Rules CAN-SPAM 83

Optinmonster

APRIL 16, 2021

This will display our inline form with an option for them to become a subscriber so they can get marketing tips and updates when we publish new content, like this: And with that, your campaign is ready to be integrated with Mailchimp. First, you’ll need to enter an API key. Step 4: Fetch Your Mailchimp API Key. No worries.

API 75

API Display Lead Generation Template 75

Sprout Social

JANUARY 19, 2021

Your owned content (that is, the content you publish on your brand’s social profiles) is the first thing you’ll want to benchmark. Sprout’s Analytics solution makes it easy to understand your content performance so you can create the right content for your audience. Customized reports and API integration.

API 96

API Advertising Benchmark Marketing Management Analysis 96