Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Does the platform utilize natural language processing or some other analytics tools? Are APIs available?

Marketing Automation Services 111

Marketing Automation Services Enterprise Management Work Management Marketing Management 111

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Google Ads.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Content Analytics Activities 97

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Speech analytics. Does the platform utilize natural language processing or some other analytics tools? Are APIs available?

Marketing Automation Services 85

Marketing Automation Services Enterprise Management Work Management Marketing Management 85

Parse.ly

FEBRUARY 20, 2020

has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven’t been able to use segments to build internal tools or create customized site experiences. That changes today with API support for audience segments! What else is new in Parse.ly’s API?

API 52

API Segmentation Paid Search Agency Tagging 52

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Sprout Social

AUGUST 9, 2019

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 110

API Social Media Work Management Marketing Management 110

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Analytics 97

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Customer Experience Matrix

APRIL 21, 2016

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python.

Work Management 120

Work Management Marketing Management API Resource Management 120

Sprout Social

APRIL 17, 2024

NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Analytics and reporting Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance. Wit.ai Wit.ai It caters to technical and non-technical users.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Vision Edge Marketing

OCTOBER 31, 2023

There are many merits to segmentation, these three are the most notable: Improving Customer-Centricity: By understanding the distinct needs and preferences of each segment, companies can tailor their Marketing, Sales, Product, and Customer Success efforts to engage and better serve their prospective and existing customers.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Delivra

AUGUST 30, 2021

Product News September 2021. Simply ask your subscribers for additional information on your Delivra sign up forms, or use our API or import process to add data from your CRM. . Saving time with Analytics . August 2021 Product News . No more API calls to transfer this data! Simplifying Analytics .

Product 52

Product SMS API Privacy 52

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. Interview edited for clarity and length.)

Marketing Analytics Tools 122

Marketing Analytics Tools API Analytics Impressions 122

InsightSquared

APRIL 12, 2018

Most recently I was head of product management at a MAP startup in Boston. For data that is not created in the CRM, a technology ecosystem of APIs and connectors exists to bring data into the CRM. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Customer Experience Matrix

OCTOBER 14, 2016

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. Regardless of your industry, product, or service, an omnichannel content strategy is critical for driving business growth and securing your share of the digital marketplace.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Liveintent

MARCH 9, 2021

We’re pleased to announce the hire of our new Chief Product Officer, Mano Pillai. Mano will lead LiveIntent’s Product division to serve its Publisher and Advertiser functions, inclusive of LiveIntent’s Identity offerings. Mano joins LiveIntent from Nikaza, an Identity, data and analytics platform that he co founded.

CPO 62

CPO Product Mobile Advertising API 62

Martech

MARCH 22, 2024

Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Popular AI tools for reporting and analytics: Funnel.io

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Aberdeen

JUNE 20, 2019

One way to make sure that you are developing your app correctly is to use APIs. Simply put, APIs enable access to another party’s application or platform, which in turn, makes your app more reliable and simplified. But how do you utilize APIs in developing your mobile app so it can perform at it’s highest capacity?

API 40

API Mobile Marketing Guidelines Startups 40

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 107

Enterprise Management Advertising Agencies API Multi-Channel 107

Zoominfo

NOVEMBER 7, 2022

You can view a visualization of credits spent per application among Web, ReachOut, Mobile, API, and native apps. You can also access searches by type, filter the dashboard by user group, and subscribe to have analytics sent straight to your email inbox.

Zoominfo 130

Zoominfo API Class Contacts 130

Customer Experience Matrix

NOVEMBER 28, 2015

Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. So the better analogy might be Green Revolution scientists increasing food production to feed the starving masses. Can free toasters* and a loyalty card be far behind?

Analytics 120

Analytics API Work Management Salesforce.com 120

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. 1 for good reason. LinkedIn Sales Navigator.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Seismic

NOVEMBER 18, 2020

Enter Seismic’s Content Analytics : a suite of data, dashboards, and integrations that offers a 360-degree view of content performance from creation to close that powers revenue teams to accelerate deals and business growth. Let’s take a look at Seismic’s Content Analytics and what they can do for your business. But don’t stop there.

Top of Funnel 52

Top of Funnel Analytics Enterprise Management API 52

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Meltwater has added AI Assistants to its suite of products. Aha Insights Technology ’s Aha Intelligence is a generative AI analytics tool.

API 89

API Gartner Paid Search Agency PR 89

Optinmonster

DECEMBER 18, 2023

Its clean and simple dashboard lets you easily monitor your email analytics and account details. Their transactional email product is also one of the best SMTP service providers on the market. This SMTP email provider works great with WordPress and other marketing tools like OptinMonster , Google Analytics, and more.

Marketing Automation Services 74

Marketing Automation Services Enterprise Management Work Management Marketing Management 74

Parse.ly

FEBRUARY 18, 2022

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. Using content analytics, you can review key metrics, such as the number of page views and the length of time users spend engaged on pages. .

Analytics 52

Analytics Content Marketing Allocation Content 52

TrustRadius Marketing

JANUARY 24, 2023

If a product solves some of your pain points well you can always complement it with others. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. The following products offer free features that you can use to help improve your customer interactions.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Contify

NOVEMBER 12, 2018

Contify, winner of Frost & Sullivan’s New Product Innovation award , today announced the launch of Contify APIs ?—?a Companies can now access these insights through Contify APIs. as its first API customer. DemandFarm is using Contify APIs to get intelligence on companies and key people directly into its app.

API 40

API Marketing Management Curation Sales Qualified Leads 40

Martech

DECEMBER 14, 2023

Unacast has partnered with Google Cloud to leverage Google Cloud’s Vertex AI platform and Unacast’s location analytics platform to power Unacast’s gen AI chatbot, Una, which provides location intelligence to customers.

Marketing AI 93

Marketing AI Advertising Agencies Paid Search Agency API 93

Contently

JANUARY 11, 2023

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. The information could include demographic information, behavioral interactions with your brand site or product, social conversations, purchase history, and more.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Crimson Marketing

MARCH 25, 2015

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization.

CMO 100

CMO Analytics ROI Marketing & Strategy 100